There is only one type of audiovisual content that this year is competing face to face with perfume advertisements. Yes, it’s about the catchy campaign ‘Like a Bosch‘from the appliance company Bosch.
And it is that … who has not found oneself singing the Like a Bosch without coming to mind?
With the data in hand and the impact at the brand level it is having Bosch With this campaign, the company announced today that will feature Bruce Springsteen in his next radio and television campaign, which will aim to promote a new bluetooth speaker for home. The loudspeaker in question will be named Boss And it will be able to adapt to where you put it to always offer high fidelity sound. In addition, the speaker will have Jersey, an artificial intelligence with personal assistant functions that integrates with any other type of device: mobile phone, computer, tablet, home automation devices, etc.
The campaign to give wings to this device that will begin to be sold on January 1, 2021 will be called Like A Boss and it will be accompanied by a new song created and performed by Bruce Springsteen and its inseparable E Street Band.
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