Jakarta, Beritasatu.com – In order to strengthen its market share in Indonesia, a Korean bank, Bank KB Kookmin, is partnering idol group well-known South Korean origin, namely BTS. Previously, BTS had collaborated with KB Kookmin Bank since 2018.
In this campaign, the Head of brand ESG Group KB Kookmin Bank expressed the hope of becoming an Indonesian financial star who can meet all financial needs, and become a platform for reliable financial solutions in Indonesia. In which, BTS’s Dynamite song which was ranked the highest for 8 consecutive weeks on the American Billboard charts, was used as the background music in the first Kookmin Bank KB commercial in Indonesia, because the song reflects the dynamics of Indonesia which is growing rapidly as a world economy star .
In line with the goal of becoming Indonesia’s financial star, in August 2020, with the support of the Financial Services Authority (OJK), now Bank KB Kookmin is the largest shareholder by taking over 67% of Bank Bukopin’s shares.
Judging from its objective as a holding company, KB Financial Group plans to develop itself into a comprehensive Indonesian financial group by demonstrating systematic risk management knowledge and cutting-edge digital capabilities to support the SOHO (Small Office / Home Office), SME and retail industries, together with KB Insurance. , KB Kookmin Card and KB Capital.
“Through this campaign, we hope to convey the desire to communicate better and grow together with Indonesian customers. For the people of Indonesia, please look forward to a new financial future in Indonesia that will be pursued with the Korean financial star Bank KB Kookmin, ”said Mun-cheol Jeong in a press release, Sunday (27/12/2020).
Source: BeritaSatu.com
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