7 steps to developing a profitable digital marketing and social media plan [Podcast] – EzAnime.net

Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty images or eye-catching bite-size videos that you post to LinkedIn, Facebook, and Instagram.

Creating even the most amazing, fun, or high-quality content will not deliver measurable and profitable results without the proper foundation.

Stop wasting time and money on digital marketing strategies that don’t work!

Too many marketers today are wasting a lot of time and money trying to be everything to everyone instead of taking the time to slow down to speed up.

When was the last time you thought about WHY are you investing in social media? Why are you and your team executing on your digital marketing plans? Who benefits? Are you really getting the ROI for your efforts that you know you deserve and expect?

Or are your results much lower than you think they could be?

There are many reasons why you could struggle to achieve your goals and have a real impact on your business with digital marketing, content strategies, and social media. You may not know where to start and are overwhelmed. Or it could be that you are simply focusing on the wrong things.

The purpose of this post and my latest podcast episode today is to help you focus on the RIGHT things!

Focus is really the key to success. Less is more. Quality over quantity is how you will see a short-term and lasting impact.

Hope is NOT a strategy – align social and digital marketing with your business goals.

Developing a profitable digital and social marketing strategy requires you to align digital and social media with your business goals. You should choose goals and objectives where your digital and social media tactics can have a measurable impact. Simply launching content on all social networks in the hope that someone will find it, click on it, like it, and maybe buy it from you is not a strategy.

Tired of being sick and tired of not achieving a positive ROI on your time and money spent on social media?

Does it sound familiar to you?

Feel like you’re constantly turning the wheels of your social media with little real business results. You don’t know where to start building your social media plan. You started your social media plan but gave up because you have no idea how to budget or your audience seems to ignore you no matter what tactics you try. You have no idea if you are creating content that will actually engage or engage your ideal target customer, ever. You keep missing out on opportunities that could help your business grow like you. caught up in a rut and ashamed of their social profiles. He has become the master of Random Acts of Marketing (RAM) – Random Acts of Live Videos, Stories, Quotes, Tweets, and Visuals. You forgot what a positive ROI looks like. doing everything the “experts” tell you to do, but there seem to be some big pieces missing that they are NOT telling you. You get caught chasing shiny objects, distracting yourself from key priorities. You’re still looking for the magic button to fix all your social media, digital marketing, and branding problems. You’re overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something.

If these challenges are what you are facing… today you reached the right blog post.

Listen to episode 288 of the Social Zoom Factor podcast to hear 7 Steps to Developing a Profitable Social Media and Digital Marketing Plan and Strategy.

It’s not about “what technology and social media can do for you today,” but what you can do with available technology.

The truth is that Facebook, LinkedIn, Twitter and Instagram do not owe you anything. It is your responsibility and problem if you have put all of your social business eggs in a social media basket (like Facebook) that you do not own. Don’t blame Mark Zuckerberg.

Time to put your face in the game. It’s time to embrace imperfect perfection. It’s time to create and execute a social media plan that once and for all helps you achieve your business and life goals.

If you’re ready to get down to business and do what needs to be done to be successful in today’s online world, you must learn these 7 foundational steps.

What will you learn …

The # 1 thing that is holding you back from success The # 1 thing you should have before even posting a social media update 7 Essential Steps to Developing a Profitable Social Media Strategy and Plan That Deliver Results How to Go From Strategy to Plan to execution to measurable results The difference between strategy, plan and tactics and why you MUST know the difference How to define what success looks like for your business and social media The importance of understanding your audience as a # 1 priority How to identify and trample the Random Acts of Marketing (RAM) and Social Media FASTH How to Get Started Integrating Digital and Social Marketing for Maximum Impact Quickly The Key Inputs Needed to Be Successful Using Social Media for Business Why You Need to Conduct Analysis SWOT (strengths, weaknesses, opportunities and threats) How to identify risks and build a tactical plan to mitigate them How to choose Top priority social media to have the greatest impact on your business How to integrate influencer marketing into your digital marketing strategies and social media marketing plans How to harness the power of paid, earned and owned media Why it’s critical take the time to ‘brainstorm’ to explore the options that will generate the most value for you and your target audience How ensuring your plan helps you inspire and connect with your ideal customer in a humane way Social media is about much more than social media, content, or branding!

Author: Pam Moore

Follow @pammktgnut

Forbes Top 10 Social Media Power Influencer – CEO / Founder of Marketing Nutz, full service social brand, digital marketing agency. Social media marketing speaker, author, strategist, consultant, coach, and coach. I help companies of all sizes to integrate social networks into the DNA of their business, to connect with the objective… See full profile ›

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