/data/photo/2020/12/24/5fe49e85a7e03.jpg "Hyundai Consider Selling Cheap Family Cars in Indonesia")
JAKARTA, KOMPAS.com – PT Hyundai Motors Indonesia (HMID) began penetrating the domestic market this year through electric vehicles and sport utility vehicle ( SUV) middle class.
The reason is so that people can experience different things without ignoring the needs and developments in world technology in addition to the determination of the manufacturers to become ‘game changers’.
“If we look at the global trend, the SUV is in the middle because it has a bigger and stronger payload, suitable for use on various road contours including floods,” said Makmur, HMID’s Managing Director when met, Wednesday (23/12/2020).
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“If the reason presents electric car purely, of course, to support government programs as stipulated in Perpes 55/2019, “he said.
To note, Hyundai Indonesia is currently marketing the Santa Fe, Kona, Ioniq EV, Kona EV, and Palisade models. In general, the official price for the car is in the range of Rp. 400 million and above.
“When asked why starting a penetration with an SUV is not a cheap family car, because our strategy is like that roadmap-his. Of course, this takes into account the trends and needs of society, “said Makmur.
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However, that does not mean that Hyundai ignores the intended market. Because cheap MPV is still the fattest segment in Indonesia.
“The middle to lower and upper middle segments are similar. But when timing to present it, that’s necessary strategic and product plan. That is what we arrange, gradually, “said Makmur.
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