In recent years, Instagram has become the king of social media. And this has been achieved in part by always updating and changing according to what its users like.
However, in recent months there has been a greater commercial presence on the platform, and the most recent update has caused some discontent in the audience as they made its use more “uncomfortable”.
They not only changed the order of the buttons within the social network, but also the process of publishing both in the feed and in the stories. In addition, they gave the central button to their reel section, this surely with the purpose of generating greater competition against Tik Tok.
In addition, the presence of advertising on Instagram is stronger every day, which can be somewhat annoying for users, especially if the advertisements are not well segmented.
Likewise, we see an increase in promotional content from brands, more and more phrases for Instagram are designed to sell, so many users consider that it has become a “market” and is losing its social focus.
Now, how these changes may or may not affect your brand? Keep reading and we will tell you.
Instagram changes and what to do about their impact on your brand
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You are less visible if you do not invest in advertising
Although this is not new, not many brands are aware that Instagram in a certain way “punishes” your brand if you do not invest in the platform. In fact, the same thing happens with Facebook.
Nowadays, for your publications to be more organically displayed, they must generate many interactions and that is why it is so important to serve your digital community.
Each comment you reply will increase your chances of receiving more views on your post and thus being able to get more interactions. Otherwise, less than 10% of your followers will actually see your posts.
This is where creativity and discipline must come together to create engaging and interactive content and to keep the post alive for as long as possible organically. That is, without paying to be shown more times or generate more interactions.
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You must adapt to their changes
The more up-to-date you keep with the news that Instagram offers, the better results you can see. When the stories came out, this was what was most relevant on the platform.
Then the subject of GIFs, stickers or filters. Nowadays they are the reels and the option of shopping or store.
Using all these resources will allow you to see better results organically within the application and reach a larger audience.
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Interactions will be key
As we mentioned before, generating interactions is essential to be able to maximize the result of your publications. However, this is something that you should apply to all the resources that Instagram offers you.
You need interactions both in the posts of your feed, as in your stories, in your reel videos, clicks on your profile, etc. The more movement you generate within the social network, the better results you will get.
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Stay cross-platform
An important strategy is not to stay alone on Instagram, nor to force your brand to be part of all these extras that the platform offers.
If your audience is active on Twitter, Facebook, Pinterest, Tik Tok or LinkedIn, you can optimize your efforts and your investment of time by making quality content for these others as well instead of dedicating 100% to Instagram.
Always remember that it is essential that you know the interests of your target audience, this will help you make the right decisions.
Now we invite you to thoroughly review all the news and updates from both Instagram and other social networks and create a content marketing strategy that adapts to your objectives.
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