TikTok reveals 10 hottest digital marketing phenomena of the year | RYT9

TikTok is known as the platform of the year 2020 that has created a phenomenon of creative expression of people through short videos to create a TikTok culture, whether it is a popular viral phenomenon and The creation of many different types of creators In addition, what TikTok has built on its success in offering a digital marketing solution, “TikTok For Business”, is another significant phenomenon that has attracted marketers around the world to look forward to new digital marketing. The outstanding ad formats that are unique and able to meet the full-funnel marketing goal or Full-Funnel Marketing Solution from the creation of awareness (Awareness), engagement between brands and consumers (Engagement) with Continue to consider buying Consideration to purchase decisions (conversion), including the basis of a platform for UGC (User Generated Content) that comes with creative tools that are creative and easy to use. It also allows consumers to be more deeply involved with brands and marketing campaigns than ever before. Therefore, it can meet the popular digital marketing challenges including Challenge Marketing, Influencer Marketing and Video Marketing, including the launch of a “Self-Serve Solution” or “Self-Serve Solution” to enable businesses to Easily design advertising campaigns through Video Marketing on TikTok. Measurable in a flexible budget

And to compile an interesting phenomenon throughout 2020 on TikTok that will benefit brands, businesses and marketers. See the behind-the-scenes ideas and use of the TikTok platform to create success for businesses and achieve their marketing goals effectively.

Today, we’ve rounded up 10 outstanding digital marketing phenomena, both creativity and stunning results, to build on TikTok’s fervor to business success. Which were selected to watch each other in the campaign From the famous brands to the success examples of SMEs, even without a large marketing budget. But it can generate interesting brand awareness and recognition on TikTok.

Let’s start with … 2 cool phenomena with 30 second short advertising that will make you remember and convey all the content of the campaign.

• LINE MAN, the leading delivery service provider in Thailand Which has created a phenomenon of telling the story of the service delivery of employees through a short advertisement in the format of 30-second In-feed Ads that offers concise promotional content with a choice of the best background music Popular hits It is consistent with storytelling that allows promotional campaigns to generate recognition for people in no time.
• Shopee, the leading e-commerce platform with the phenomenon of creating advertising in the Top View format to promote the popular campaign “Shop 12.12” with the most Hard Sell content but create fun and engaging creatives. With the unique laughter features of the famous villain, Kik Suwajani, known to be hit by Thai people who like jokes and laughter. It is thus creating a new dimension of advertising style that creates laughter, smiles and is inviting from start to finish. And make people remember what it intends to present as well

Next? 5 hottest Hashtag Challenge phenomena of the year from famous brands That invite people to become involved with brands like never before, including

• #Fun A fun campaign from Mirinda Drinks that invites people to join the blast through fun dance choreography with 3 styles of drinks: sour, sweet and tingle with the use of creative effects. No matter what line it is, it can be sizzling, never repeated with fun songs such as sweet and sour songs by Mirinda that stand out and memorable content. By incorporating the essence of the Mirinda drink into the song and effect it is interesting.
• # Lye! A lip syncing campaign that challenges people to join Duet with original video clips from commercials by celebrity presenter. Lydia – Matthew The PH Plus 8.5 or Ichitan lye 8.5 with B vitamins, the first lip sync campaign that has created a massive engagement with people on the platform, is one of the lip syncs. Viral is famous for the brand that distinguishes itself by mimicking the words of the presenter Malipsyn with an ad. Which although not directly talking about the brand But able to quickly recognize the strength of the product as a lye mixed with B vitamins.
• #Hearing her in the rain challenge The Provincial Electricity Authority (PEA) Safe Electricity Campaign is a compelling example of how TikTok’s engaging platform is to create a campaign to encourage safe use of electricity during the rainy season. Rainy season This campaign’s prominence also went on to win the Social Impact Campaign of the Year award at the MMA Smarties 2020 in Asia Pacific. Of course, the interest of this campaign is to communicate content to potential alarms from electricity use in the rainy season with a creative campaign that breaks the rules of traditional campaigns. By communicating through music She is in the rain from the famous artist Sommarie, with cute content, easy to listen to, that makes the alarm from the use of electricity in a cute form that many people expect. In addition to the song’s cute content, it clearly communicates the main content of the campaign. It also comes with a choreography that invites the legs to want to dance in their own style. Along with the use of cute effects in TikTok to help add a lovely love to your own video clips.
• #HUAWEIWatchFit A campaign from HUAWEI that wants to tell stories through smart watch fitness products through creating challenge campaigns. With innovative effects that invite everyone to move their bodies through exercise movements that are reflected through the effects of the Huawei Watch Fit that will make practicing fit and firm fun and Even better results This is another outstanding campaign to tell interesting product features.
• #PutURHandsUpChallenge The most creative campaign from NIVEA that challenges Thai women Posing confidently showing his arms. In your own style, the song PutURHandsUp was composed especially for this campaign. Who has been the presenter of a beautiful girl, Yaya Urassaya, to bring the team to challenge to show her arms in various styles Which after the campaign was released It was found that it was able to generate a viral response from poor people that made everyone ask for a product that would boost confidence under the arm, like Nivea Rose Serum This resulted in a 26% increase in sales after the campaign was launched.

To finish with? Two phenomena from creative SMEs and the use of TikTok to tell the story of the brand that leads to the generation of interesting sales.

• BM Collagen Plus, a collagen supplement, selected to use the TikTok platform as a channel to tell the brand’s story through user reviews via the hashtag #BMCollagenPlus. Along with advertising products in the form of In-Feed Ads that, although it was just a trial, came to use ads on the TikTok platform in the early days of self-serve advertising, but it was considered to be better than expected. Increase your brand’s sales by 200% and reach a new group of potential customers. Until the phenomenon of a large number of customers from TikTok asked for product information directly
• Diamond Grains, the first granola clean product in Thailand. An example of a brand that created a phenomenon in using the TikTok platform to create a brand-telling community. Through the use of brand owners’ identities and products that address health concerns By sharing the story behind the business and the secrets of health and nutrition, it is another phenomenon that reflects that. Businesses of all sizes can leverage the TikTok platform to tell the brand’s story in a wide variety of ways. It can also be remarkable, with Creative Tools available on the platform that will help solve the problem of increasing production costs, and TikTok’s machine learning will help content reach its target audience. Also broad.

And not just brands or businesses Recently, we have also seen another phenomenon that causes viral. When it was discovered that a group of fans began to use advertising on TikTok as a medium to express their love and appreciation for their favorite artists.

The 10th phenomenon that will end the strength of TikTok with the phenomenon “Happy Birthday Gulf” on the birthday of the star of the hit series “Gluck Kanawut” on December 4 ago. By buying advertising space in the form of Brand Takover on TikTok until the viral booming cross-country This reflects that creating the most awesome ads on TikTok has no restrictions. Because whether it is a big brand Small, medium, large businesses or even individual fans can easily use “TikTok For Business”. To create a new phenomenon as well

Here are 10 of the most important phenomena that we have brought you to experience the uniqueness of the digital marketing solutions that TikTok has packed in order to enhance new experiences for brands, marketers and businesses, as well as users to view ads. Fun And including unprecedented engagement with marketing campaigns It is a platform that has created many phenomena throughout 2020.

More information on TikTok For Business can be found at https://www.tiktok.com/business/th including LINE Official Account: @tiktokforbusiness

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