From February 1, 2021, Tassilo Raesig (Chief Operating Officer) and Jochen Cassel (Chief Financial Officer) will head the joint venture between ProSiebenSat.1 and Discovery as dual heads. Katja Hofem, the previous Managing Director and Chief Content & Marketing Officer of Joyn, will leave the company on January 31, 2021.
“I am very grateful that I was able to build a successful brand for the German streaming market with a great team. The time at Joyn was an experience that I did not want to miss in my professional career and I am proud of the dynamism of the company In terms of user numbers and popularity, “says Katja Hofem. Now the time has come for her to devote herself to new adventures in her life and she is looking forward to everything that will come. Hofem thanks the shareholders of ProSiebenSat.1 and Discovery Networks “for the trust and the opportunity they gave me”.
Wolfgang Link, Executive Board Member ProSiebenSat.1 and CEO Seven.One Entertainment Group, paid tribute to Katja Hofem’s work: “In the first year Joyn developed successfully on the market with almost four million unique users per month and established itself as a popular aggregator platform. I would like to thank Katja Hofem for this excellent implementation. Katja is one of the most accomplished media makers in our business With her many years of expertise, she has managed to turn Joyn into a success story in a very short time. Thank you for your incredible commitment. Thank you for your drive – and all the best for your future career, dear Katja. ”
Susanne Aigner, Managing Director Discovery GSA & Benelux, adds: “I’ve known Katja for 14 years – first from her time at Discovery, then as a manager in various functions at ProSiebenSat.1 and finally as managing director of our joint venture platform Joyn. Her experience and professionalism as well as her passion for the industry and that Moving images have made her one of the most prominent media managers in Germany. It was always a pleasure and a stimulus for me to exchange ideas with her and to work with her. I would like to thank her very much for her great commitment with which she supported Joyn in creating a to achieve promising positioning in the German market. I wish her all the best for her future. ”
To person: Katja Hofem has been CCMO and Managing Director of Joyn since April 2019. Previously, as Chief Operating Officer and member of the management board of ProSiebenSat.1 TV Deutschland GmbH, she was responsible for small channels and new channel development, and was also the station manager of Kabel Eins. Before that, Katja successfully built up the station sixx as managing director. The stations ProSieben MAXX, SAT.1 Gold and Kabel Eins Doku were also launched under her leadership. Before the political scientist switched to ProSiebenSat.1, Katja Hofem was General Manager at Discovery Networks Germany, where she set up and positioned the DMAX and pay TV business as Managing Director and Vice President Channels. Katja Hofem’s media career began at RTLII in the late 1990s, where she was most recently responsible for strategic program planning, marketing, press and on-air promotion as program director.
background: Joyn GmbH is managed by Katja Hofem, Jochen Cassel and Tassilo Raesig. Joyn is a cross-provider entertainment streaming platform. Joyn offers a free offer with numerous live TV channels, series, documentaries and films on demand, media libraries and sports content from ProSiebenSat.1, Discovery and other content partners, all bundled on one platform. Users get even more entertainment with the premium Joyn Plus + offer. This includes additional pay TV channels and even more on-demand content such as Exclusives and Originals. The aim is to create a comprehensive German OTT platform for cross-provider content.
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