At the same time, she sits on the board of directors of various companies and NGOs. She also teaches at the Savoie Mont-Blanc University Institute of Technology.
In 2016, she made a second trip around the world to study more than 100 seaside destinations in 14 countries on 4 continents.
For more than 15 years now, she has been developing her area of fundamental research on foresight concerning enchantment, influence and customer experience both online and offline.
She is invited around the world to talk about the future of marketing and communication in the outdoor sports, hospitality and tourism industries. In October 2019, she published “Mountain Resorts Marketing and Management” (Ed. Territorial).
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