In
Political
| Am
13. November 2020
| From Stefan Laurin
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Duisburg Photo: Stefan Laurin
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Neither like Wowereits Berlin “poor, but sexy” and not even “dear, but stupid”: the cities of the Ruhr area are not sympathetic and nobody believes in their future anyway.
The verdict of Brandmeyer Markenberatung is not surprising, short and hard: “Despite the European Capital of Culture: The perception of the Ruhr area cities has tended to deteriorate further.” The Hamburg company, which is responsible for customers like Dr. Oetker, Henkel and the German Savings Banks and Giro Association carry out brand analyzes and develop brand strategies, in their opinion on the 50 largest cities in Germany. One of the questions asked was how likeable a city is It is felt whether there are good reasons to live and live in it, its reputation, its attractiveness and how its future viability. The result is devastating for the Ruhr area:
| Rang | Points | city |
| 1 | 7,6 | Hamburg |
| 2 | 7,3 | Munich |
| 3 | 7,2 | Cologne |
| 4 | 7,1 | Dresden |
| 5 | 7,1 | Freiburg |
| 6 | 7,1 | Berlin |
| 7 | 7 | Nürnberg |
| 8 | 6,9 | Lübeck |
| 9 | 6,9 | Münster |
| 10 | 6,8 | Potsdam |
| 11 | 6,6 | Augsburg |
| 12 | 6,6 | Kiel |
| 13 | 6,5 | Leipzig |
| 14 | 6,5 | Düsseldorf |
| 15 | 6,4 | Stuttgart |
| 16 | 6,3 | Aachen |
| 17 | 6,3 | Bremen |
| 18 | 6,1 | Mainz |
| 19 | 6,1 | Rostock |
| 20 | 6,1 | Hannover |
| 21 | 6 | Frankfurt/Main |
| 22 | 6 | Erfurt |
| 23 | 6 | Wiesbaden |
| 24 | 5,9 | Schwerin |
| 25 | 5,9 | Karlsruhe |
| 26 | 5,9 | Oldenburg |
| 27 | 5,7 | Wuppertal |
| 28 | 5,7 | Bonn |
| 29 | 5,6 | Kassel |
| 30 | 5,6 | Saarbrücken |
| 31 | 5,6 | Osnabrück |
| 32 | 5,5 | Mannheim |
| 33 | 5,5 | Magdeburg |
| 34 | 5,5 | Braunschweig |
| 35 | 5,4 | Ludwigshafen |
| 36 | 5,2 | Leverkusen |
| 37 | 5,1 | Dortmund |
| 38 | 5,1 | Essen |
| 39 | 5 | Bielefeld |
| 40 | 5 | Mülheim / Ruhr |
| 41 | 5 | Mönchengladbach |
| 42 | 5 | Halle (Saale) |
| 43 | 4,9 | Oberhausen |
| 44 | 4,9 | Chemnitz |
| 45 | 4,8 | Hamm |
| 46 | 4,8 | Bochum |
| 47 | 4,7 | Hagen |
| 48 | 4,6 | Krefeld |
| 49 | 4,3 | Gelsenkirchen |
| 50 | 4,2 | Duisburg |
Source: Brandmeyer brand advice
With a lousy 37th place, Dortmund is still the best of all Ruhr area cities. The district communes jostle among the last ten. Millions for expensive image campaigns, elaborate events like the capital of culture have not changed the fact that the Ruhr area has a bad reputation. Why is that? People don’t let themselves be dazzled by advertising. They know that the Ruhr area is economically on the ground and the future prospects are worse here than in other regions and cities. The people are not stupid, they are even smarter than the advertisers who work for the Ruhr area and its cities – and also smarter than those who hire these advertisers.
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