The world’s largest music streaming’Spotify’ will land in Korea in the first half of next year

Input 2020.12.18 09:20 | Revision 2020.12.18 09:23

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The music streaming company’Spotify’ announced on the 18th that it plans to launch a service in Korea within the first half of next year. As of June this year, Spotify is the world’s largest music streaming service with 299 million users worldwide and 138 million paid subscribers. Spotify has been preparing to launch domestic services in the meantime, such as selecting a domestic online advertising agency after establishing Spotify Korea, a Korean branch in January.

Spotify said, “Korea is a very important region for realizing Spotify’s vision of’providing millions of artists around the world with the opportunity to do creative activities, and for billions of fans to enjoy and inspire them.’ “Through the launch in Korea, Spotify can have a positive impact on all Korean users, music fans, artists and creators, labels, and distributors, and contribute to accelerating the shared growth of the Korean music streaming ecosystem. I plan to do my best to make it.”

According to Spotify, since the launch of the K-pop hub playlist in 2014, the percentage of K-pop users on the Spotify platform has increased by more than 2000%. So far, K-pop has been streamed over 180 billion minutes from Spotify users around the world, and it has been counted as being added to over 120 million playlists.

Alex Norström, Head of Spotify Premium Business said, “We are very pleased to be able to introduce Spotify soon to Korea, the center of music, culture and technology innovation.” As we have done our best to spread our artists and their music all over the world, including Asia, the United States, South America, Europe, and the Middle East, through the upcoming launch in Korea, more diverse and new Korean artists will be able to reach not only domestic fans but also the world “I will devote myself to being connected.”

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