2020 will always be remembered as the year that changed us all. While we are eager to bring this year to a close and start 2021, Facebook has shared some of the ways people used their products to make this year more meaningful. Regardless of provenance, the shared experiences of 2020 brought all of humanity together.
The most relevant moments of 2020 are classified into six themes to provide context for the ways in which people shared and experienced them:
ICONS: PEOPLE USED FACEBOOK TO COMMEMORATE FIGURES WHO LEFT A LASTING LEGACY AROUND THE WORLD
The tragic passing of Kobe Bryant was the most discussed moment in Facebook this year, and the countries that shared the most posts and Stories celebrating his life were United States, Mexico and the Philippines.
Supreme Court Justice Ruth Bader Ginsburg was commemorated in over 6 million posts in one day on Facebook and Instagram, with many using the hashtag #restinpower (#restsinpower).
SOCIAL AWAKENING: THE GLOBAL COMMUNITY SPEAKED UP ON IMPORTANT ISSUES THAT WERE MORE RELEVANT THAN EVER
In the three weeks following the death of George Floyd, conversations about Black Lives Matter tripled with an average of 7.5 million mentions on Facebook every day.
With 1.8 million members, The Blackout Coalition, an FB group that seeks to support black-led businesses, became the largest group among American users.
COVID-19: UNDER EXTRAORDINARY CIRCUMSTANCES, COMMUNITIES FOUND WAYS TO CONNECT, LEARN AND GROW
During March, more than 1.5 million Spaniards published their thanks for medical staff with the hashtag #applause.
When the quarantine began, the views of Instagram and Facebook Live doubled in Italy, with people singing on their balconies and broadcasting from home. Meanwhile in the United States, the audience of Facebook Live increased by 50%. Many attended fitness classes, connected with artists, and more.
GLOBAL POLICY: PEOPLE CAME TO FACEBOOK TO MAKE THEIR VOICE HEAR
The announcement of the selection of Kamala Harris as vice president in the United States he was the most mentioned moment in August, with more than 10 million posts in one day.
Almost all adults in Facebook and Instagram in the United States They accessed the platform’s Voting Information Center, which offered authoritative information on how to register to vote and key data on voting deadlines.
ENVIRONMENTAL CAUSES: THE COMMUNITY UNITED TO CREATE A BETTER WORLD
More than 1.3 million people globally contributed to Facebook’s largest fundraiser to date, which raised $ 35 million to provide relief to those affected by the forest fires in Australia.
To date, more than 2.6 million people have raised more than $ 87 million on Facebook this year to combat climate change, promote ocean cleaning, assist in animal protection efforts and much more.
FAITH AND COMMUNITY: PEOPLE USED FACEBOOK TO CREATE AND MAINTAIN THEIR COMMUNITIES, EVEN FROM A DISTANCE
Communities came together to buy locally. In the last 3 months, more than 47 million Stories were created on Instagram with the sticker of “Support for local businesses” all over the world.
With face-to-face events canceled due to the pandemic by COVID-19, the Easter week of April 6 was the most important for group video calls on Messenger and the most significant week for live broadcasts of Spiritual Pages.
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