Naomi Campbell is thrilled that African designers are finally getting the “notoriety” they deserve.
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The 50-year-old flew to Lagos, Nigeria last week to support aspiring designers from Africa at Arise Fashion Week.
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Fashion week took place online last week and Naomi wants to help young people get their fashion “globally recognized”. About her involvement, the supermodel says: “I was going to do it virtual and then I thought you know what? I want to go and raise awareness of their great work. It’s important in many ways because Arise gives these young designers a platform to be recognized globally, to be celebrated by fashion weeks around the world, and to be truly involved. ” In an interview with Observer, she enthusiastically adds: “I am very impressed. Covid has brought a lot of creativity to a lot of people.”
Now the model is happy that the world is also looking at Africa. “In the past there was a misperception of the continent and the creativity that emanates from it. Now everyone has finally got it – for example, that Nigeria is one of the biggest emerging markets for the under-30s, so everyone looks into this Direction. But we don’t want Africa to be seen as a trend. These designers are finally getting the fame they deserve – and they will keep their fame, “said Campbell.
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