VIENNA. When the Austrian federal government declared the first lockdown in March of this year, everyday life shifted to digital space almost overnight. Retail was not spared from this either. The associated digitalisation push is changing the industry permanently and is becoming a real innovation driver. Recognizing and grasping potential is now the order of the day. Because: A coexistence of digital and stationary retail is inevitable nowadays.
On December 15, Walter H. Lukner (Payback Austria), Sophie Karmasin (Karmasin Research & Identity) and Rainer Will (trade association) will discuss what is needed to be successful on the digital retail floor. Under the title “Digitization as a driver of innovation in retail”, moderated by Josef Mantl (JMC), they shed light on the range of opportunities and potential that digitization opens up for the industry – both for retailers and consumers.
The “Moving Forward Digital Round Table” will be broadcast live on Facebook from 5 pm. It brings industry experts in front of the camera and offers both exciting exchange and knowledge transfer. Further information on the program at moving-forward.com/round-table
About Walter H. Lukner
Walter H. Lukner has been with Payback since 2009 and was initially responsible for the management of the existing Classic partner portfolio with companies such as Aral, Apollo Optik, dm drogerie markt, Galeria Kaufhof, Real, Rewe and WMF. Lukner has many years of experience in the areas of marketing and customer loyalty and worked in the mineral oil industry for 20 years before joining Payback. Among other things, he was responsible for the development of a pan-European strategy in the area of loyalty, card issuance and card acceptance for bp / Aral.
About Sophie Karmasin
Sophie Karmasin is the founder and CEO of Karmasin Research & Identity. The consulting company specializes in the analysis of motives, needs and decision-making principles of people and companies. With a doctorate in psychology and business administration, she headed the Gallup Institute and Karmasin market research, among others. From 2013 to 2017 Karmasin was Federal Minister for Families and Youth. In other functions, she is in the management team of the Insight Austria Competence Center for Behavioral Economics at the IHS and a board member of the Credit Protection Association from 1870.
About Rainer Will
Rainer Will has been managing director of the trade association and publisher of the magazine since 2014 Retail. He is a member of the board of directors of the European trade association Ecommerce Europe. Will acts as a start-up investor, is an advisory board member of the St. Pölten University of Applied Sciences and the Swiss Import Promotion Program as well as a member of FIRA and the European Confederation of International Trading Houses Associations (CITHA). He is also the author of the specialist books “The End of Online Shopping” and “How Real Are You? Digitization Manifesto “.
About Josef Mantl
Josef Mantl is an Austrian communications entrepreneur in the field of campaigns, events and social media. He is Vice President of the Mobile Marketing Association, Supporting Member of AustrianStartups and Lecturer at the Vienna University of Applied Sciences for Management and Communication. With his communication agency JMC, Mantl is the founder and organizer of the trend and innovation platform “Moving”. (Red)
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