Apple AirPods Max, the latest headphones from Apple that revolutionized the Internet. Mainly because of its price, but also because of its unusual appearance. On the one hand, we have a flood of memes, and on the other, Apple succeeds, because the headphones have practically sold out. How is it?
I will start with the last point, which is availability. I don’t like the fact that the headphones “sold out in the trunk” because Apple “again underestimated the demand.” I don’t buy it, just a typical trick for me to create a “limited quantity” effect.
Instead of selling 100 headphones, let’s sell 50 and keep the other group waiting. That way, everyone will feel that what they have is unique. I’ve been waiting for the iPhone 12 Pro for over a month, and the Cortland hotline tells me every time it doesn’t know when they’ll be there, how many copies you’ll get, and if it’ll be enough for me. I do not feel “special”, I feel squeezed into a bottle and for me it is more than the company is frivolous, not wonderful.
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