vlnr: Matthias Bauer (Senior Vice President Customer Experience), Johannes Steegmann (Management),
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Fressnapf has ordered an internal revolution. In an exclusive interview with HORIZONT, Johannes Steegmann and Matthias Bauer reveal how they want to turn the medium-sized pet supplies retailer into a digital ecosystem around animals. The previous brand architecture is also up for grabs. A new lead agency should help modernize the brand next year.
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