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Social media advent calendar for young and old
As in previous years, the city of Pforzheim is organizing a digital Advent calendar for children and adults. Every day in December, doors open on the city’s social media channels Facebook and Instagram, behind which vouchers, treats or even toys are hidden. In addition, some of the 24 little doors also reveal digital offers such as recipes and handicraft tips. “With our digital Advent calendar, we want to beautify the citizens of the Christmas season – despite Corona – at least a little. We also want to support the Pforzheim retail trade with the shopping vouchers, ”explains Michael Strohmayer, head of the city’s Communication and International Affairs division. Special thanks go to the economy and city marketing Pforzheim, who sponsor part of the Advent calendar. The advent calendar can be found on the City Facebook page or on the Instagram profile.
In addition to the city of Pforzheim’s social media channels, the cultural education department of the cultural office also organizes a digital Advent calendar. After the online offers were heavily used during the first lockdown in the spring, the cultural education team under the direction of Susanne Reinmüller, in cooperation with the museum educators, developed a digital Advent calendar that provides a creative idea or an encouraging ray of hope every day.
The city library also has an advent calendar ready this year. With lovingly written texts, the library team presents different media on Facebook and Instagram. And if you have aroused curiosity, you can borrow it right away. If a medium is already out of stock, no one has to go home empty-handed, because there is also an advent calendar with small gifts to take with you in the city library. “With this campaign we would like to further support the Christmas spirit, which fortunately has already spread in the city despite the pandemic,” said library director Ines Neumann.
Digital advent calendar from the cultural office
A digital Advent calendar full of pre-Christmas surprises gives Pforzheim children and their families encouraging rays of light and creative variety in difficult times.
The cultural education team at the Cultural Office has produced a short video for each of the 24 days of Advent in December – these can be found in the stories on the Instagram-Account des Kulturamts as well as on the homepage (www.pforzheim.de/kubikalender).
The museum education team under the direction of Susanne Reinmüller is thus replacing the popular pre-Christmas workshops for daycare children and elementary school classes in the jewelry museum, in the Pforzheim gallery and in the city laboratory on the ground floor of the town hall pavilion, which were unfortunately canceled this year due to the pandemic. Every day a window of the advent calendar is opened there and the motif of the day appears – including a QR code – which is scanned and forwards to the respective film contribution.
The response from the cultural education team to the invitation to participate was great, because the museum educational work with children and young people on site is sorely missed. The art historians Christina Klittich, Tanja Solombrino and Heike Mühl, the jewelry designers Stefanie Prießnitz, Jessy Aydt, Barbara Freymark and Brigitte Habermann, the product designer Regine Landauer, the artist Harald Kröner and the set designer Uta Gruber-Ballehr got in touch with creative ideas. The impulses range from the production of individual pieces of jewelry to cards and Christmas tags to shadow theater and much more. Monument conservator Stéphanie Toussaint took part in the calendar with a city puzzle and the FSJ culture intern Lucia Stabile contributed a “Christmas Cup song” as an invitation to join in and laugh.
Eleni Engeser, responsible for social media at the cultural office, supported the technical implementation.
The cultural education team wishes small and large users a lot of fun creating and participating. You are welcome to send photos of your own works to [email protected].
(Press releases City of Pforzheim)
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