Buying madness around Black Friday: ‘We are so afraid of getting behind the net’ | Economy

“Mega discount!” and ‘Always the lowest price guarantee!’ Since mid-October, consumers have been delighted with countless advertisements and commercials from (online) stores. “These promotions are all aimed at this ‘black’ week, because most discounts run through to Monday, that is cyber monday. For example, if people want to make a large purchase such as a TV, computer or sofa, they wait until the discount is canceled. And because of the corona crisis, we bought much less than usual last September and October. That is happening now, ” says consumer psychologist Patrick Wessels.

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