pts20201128002 Media / communication, technology / digitization
How have the key figures developed in times of home office, short-time work & Co.?
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Effects of Corona on the key figures (Copyright: dialog-Mail) |
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Vienna (pts002 / 11/28/2020 / 16:10) – There are different theories about the effects of the pandemic on newsletters & Co., all of which sound plausible. But how have the key figures actually developed? The dialog-Mail experts took a close look at the figures.
Especially in times of the corona pandemic, email has once again proven itself as a crisis-proof communication channel. But how have the key figures developed in times of lockdowns, home offices, short-time work & Co.?
On the one hand, one could argue that the increase in home offices has made email significantly more important for communication – and that key figures such as opening and click rates would increase this year compared to the previous year.
On the other hand, one also reads the hypothesis that due to short-time working and other factors, some employees have to do too many things in too little time and are therefore even more selective when it comes to choosing their emails.
Dialog-Mail’s email marketing experts looked at the figures from the beginning of 2020 to the end of November and compared them with the previous year.
The analysis and its results: https://www.dialog-mail.com/p/7wj7o
Via dialog-Mail
The email marketing software “dialog-Mail” is one of the most successful and innovative email marketing solutions in Austria. Introduced in 2004 as a purely Austrian development, it has meanwhile acquired more than 300 well-known customers, including such renowned companies as Andritz, Bayer, Hutchinson Drei, Voest Alpine, Mazda, Schrack Seconet, Salzburg AG and Ratiopharm. dialog-Mail offers all the functions that companies need for successful e-mail marketing – from A / B tests and event-driven mailings to dynamic interest profiles and extensive statistics in real time. The greatest strengths are the advisory competence, the simple operation (mailing creation simply by drag & drop), the extensive possibilities for analysis, success control and follow-up measures as well as the well thought-out data protection functions. More on: https://www.dialog-mail.com
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