Freiburg: Y11 – CHRISTMAS MARKET SPONSORSHIP of the retailers in Freiburg – retailers offer artisans and artists who otherwise exhibit at Christmas markets, presentation space

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Due to the corona-related cancellation of several Christmas markets, the most important source of income of the year for many artisans, artists and luxury manufacturers is no longer available, because they often work for months on their artistic objects and delicacies, which they sell to their customers at the Christmas markets. At the same time, enthusiastic lovers of unique, handcrafted objects will find it difficult to acquire products of this kind this year.

For this reason, the FWTM and z’Friburg in der Stadt eV implemented the FREIBURGER CHRISTMAS MARKET project on the initiative of jewelry designer Bernd Wolf, which is intended to offer artisans and artists support during this challenging time. All Freiburg residents and residents of the surrounding communities can experience the flair of the Christmas market in the participating shops and buy special objects as gifts and enjoy Christmas specialties this year too.

The core of the project is that the participating Freiburg retailers take on sponsorships and provide presentation areas for the artists and luxury manufacturers in or in front of their shops. This should allow the charm of the handmade gifts that can otherwise be found on the Christmas market to unfold in the shops in downtown Freiburg. From November 27 to December 24, 2020, customers will have the opportunity to purchase the products of the Christmas market from the participating retailers. Using the red CHRISTMAS MARKET PATE logo, which the Freiburg graphic designer Hugo Waschkowski designed free of charge and which will be attached to the shop windows, customers can see which shops are participating in the campaign.

The committed sponsors from the Freiburg retail sector have already been able to provide space in their shops to more than 20 exhibitors at the Christmas market, and further sponsorships are planned. Further information can be found at www.freiburg-zeit.de/weihnachtsmarktpate.

(Press release: Freiburg Wirtschaft Touristik und Messe GmbH, November 26th, 2020)

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