Home » Technology » Balenciaga unveils in-game Fall collection

Balenciaga unveils in-game Fall collection

Fashion house Balenciaga will release its first video game on December 6. It will be an ‘allegorical adventure’ starring the 2021 autumn collection.

Games like Fortnite in Animal crossing have already been used this year to promote films, launch music videos and hold live concerts. So a fashion show will also be possible, they must have thought at Balenciaga.

Balenciaga is building a real new game for its fall collection Afterworld: the age of tomorrow. Creative director Demna Gvasalia’s collection is said to be partly inspired by the question of what fashion could look like in 2030. He therefore opts for a story that takes place in 2031.

You play the game by navigating your avatar clad in Balenciaga gear through a virtual world. You will see the collection along the way. Those who finish the game receive a ‘breathing exercise in a virtual utopia’, according to the fashion brand.

The fashion world has already shown a lot of creativity this year to make up for the lack of runway shows. Gucci made a mini-series with Harry Styles and Burberry streamed his collection on the gaming site Twitch.

– .

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.