TikTok is an integral part of the marketing mix of many advertisers during this year’s holiday season. In the Holiday Playbook, the social app gives companies tips on how to get the most out of the holidays.
The holidays are approaching and many small and medium-sized enterprises (SMEs) are increasingly relying on social media marketing in 2020 due to the coronavirus pandemic. A social network that should not be missing this year is TikTok. Because the short video app is like that more successful than ever before and is still seeing a significant increase in users. Now TikTok would like to help SMEs with their marketing planning for the holiday season and published the so-called Holiday Playbook. With the help of the guide, SMEs should better understand how advertising on TikTok works and how they can use the app effectively for themselves.
Setup, holiday templates and campaign ideas: TikTok gives comprehensive tips in the Holiday Playbook
The 40-page Holiday Playbook first shows advertisers the advantages of advertising on TikTok this year. Because the general trend that people will increasingly rely on online shopping in 2020 can also be found in the analyzes of the social app. A survey by TikTok found that 81 percent of buyers plan to buy mainly or entirely online by the end of the year.
