The magic of Christmas lives primarily from the anticipation and the wonderful, naive dreaming that wishes often come true as if by magic. The Brack.ch Christmas film plays with an emotional highlight of every childhood in the run-up to Christmas: making your own wish list.
Where toy catalogs and newspaper advertisements used to be cut out, nowadays the internet and a printer are often used to supplement the handicraft material. How this and the improperly perfect timing of the postman turns into a pointed and beautiful storytelling, shows the film, which can be seen on TV and on social media from Monday.
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Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Brand / Media), Michael Otto (Marketing Manager Brand / Media), Ragulan Vivekananthan (Marketing Manager Brand / Media). Responsible at Compresso: Fridolin Stauffacher (overall responsibility), Luisa Weidmann, Sascha Nadtochiy (strategy / consulting), Sean Dünki (art direction), Yannick Vogel (graphics). Responsible at Zimmermann Communications: Rolf Zimmermann (Strategy / Art Buying), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Florian Bieniek (Project Management). Film production: Brand film Switzerland, Lars Timmermann (director), Ulrik Bentzen (camera).
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