Heiko Klauer, CMO of Ikea
–
Sustainability, digitization and new sales formats – the agenda for Ikea’s Marketing Director Heiko Klauer could hardly be more crowded this year. In an exclusive interview with HORIZONT, he explains how the brand changed in 2020. The focus is clearly on digitization in communication and sales. But for Klauer, this dynamic also has very clear limits.
–
Related posts:
Toyota achieved a new sales record despite its disgrace in Russia, reveals EADaily
Say goodbye to ATM withdrawals - here's how it's done from now on
Elon Musk's XAI Denies Reports of $20 Billion Funding Talks
Ministry of Agrarian Development Announces Renewal of Agrarian Insurance Bonus 2023 to Cover 1.6 Mil...
