What you should know
- It’s an annual tradition, but this holiday season’s world-famous Macy’s window displays will have a special message: a big thank you to “first responders, essential workers, equality protesters, and New Yorkers who showed their courage, good humor and spirit of hope during a tumultuous year. “
- Macy’s animated and interactive storefronts have an overarching theme this year of “Give, Love, Believe” where the window artists will focus on showcasing the powerful and vibrant spirit of New Yorkers.
- The Macy’s Herald Square holiday windows can be viewed on the Broadway side of the store from November 19 through January 1.
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NEW YORK – It’s an annual tradition, but this holiday season’s world-famous Macy’s storefronts will have a special message: a big thank you to “the first responders, essential workers, equality protesters and New Yorkers who showed their courage. , good humor and a spirit of hope during a tumultuous year. “
Macy’s animated and interactive storefronts have an overarching theme this year of “Give, Love, Believe” where the window artists will focus on showcasing the powerful and vibrant spirit of New Yorkers.
“Macy’s is part of the fabric of New York City. Our famous Christmas windows this year reflect the power, determination and spirit of our resilient community, ”said Scott Devine, Macy’s vice president of visual merchandising. “We want to thank the first responders, essential workers, and everyday New Yorkers who came together this year to support each other and the city we call home. With a dose of fantasy and a touch of sparkle, we hope our love letter will enchant. , delight and honor our fellow New Yorkers as we celebrate the holidays. “
Macy’s famous Christmas windows have been a fixture of the New York City holiday seasons since 1874.
A team of more than 100 workers, including artists, animators, carpenters, electricians and lighting experts, will bring the shop windows to life.
The windows will feature a variety of scenes, including: bustling New York City with bright neon signs announcing thanks in 16 different languages; Macy’s elves hilariously decorating giant letters spelling out “Thank You” in an urban landscape complete with applause in support of lifeguards and essential workers; and even an interactive digital display where visitors can help spell out “Thank You.”
Along with the six windows on Broadway Avenue, Macy’s will also introduce new digital windows on the 34th Street side of the building celebrating the magic of Santa Claus at Macy’s. The windows will give viewers the opportunity to participate in fun and interactive games.
The Macy’s Herald Square holiday windows can be viewed on the Broadway side of the store from November 19 through January 1. Macy’s Downtown Brooklyn will also host a celebration of appreciation to New York City through a classic window display. Macy’s storefronts in downtown Brooklyn will be on display from November 27 through January 1.
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