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New guides from LinkedIn: How to build your brand on the business platform

“Read Me if You Want to Build Your Brand on LinkedIn” – this is how LinkedIn presents three new guides that the social network wants to help advertisers to strengthen their own brand on the platform.

LinkedIn published right away three new guidesto help marketers on the business platform with their marketing activities. Microsoft’s career network explains:

The ‘Read Me’ series by LinkedIn is a trilogy of essential guides that will equip you with insights into our platform, its features and functionalities, and how you can best leverage these to achieve your marketing objectives, no matter what they are.

LinkedIn focuses on the areas “Building your brand„, „LinkedIn advertising” and “Driving more leads” one. Each of the three advisors offers advertisers in-depth tips and insights on the platform as well as tips on helpful tools and detailed statistics on the respective topic.

Checklists, tips and tools: LinkedIn wants to give marketers a hand

LinkedIn is for many professionals are becoming more and more relevantto make contacts and thus expand your network. Therefore, it can also be worthwhile for advertisers to use the business platform strategically to build their brand. In the LinkedIn guides, advertisers will not only find tips and tricks on how to maximize engagement. But also practical checklists with which marketers can quickly ensure that they are using the platform optimally.

Checkliste aus dem LinkedIn Guide „Read Me if You Want to Build Your Brand on LinkedIn“, © LinkedIn

Of course, in addition to the tips from the LinkedIn guides, advertisers also have to find their own brand tone and communication style on the business platform. But the guides can be used here as a good basis. Those interested can contact the guides here download.

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