Suara.com – Sony emphasize that they continue to make Japan the focus of their big business. They denied that Sony had changed its business direction to western countries.
Sony spokesman Natsumi Atarashi said that it is not correct to believe that the focus of the PlayStation has shifted from Japan.
“Our main market (Japan) remains the most important,” he said, as quoted from Gamerant, Tuesday (10/11/2020).
Atarashi gave an example, launch PS5 first done in Japan. Although both launched on November 12 as in the United States, the cherry blossom hometown remains the first to receive the PS5 due to time zone differences.
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Different things are quoted Bloomberg which states that it is a story that is only shown in front of the screen. The source, who is suspected of being a senior figure from the PlayStation headquarters in California, said that there were differences between the US and Japanese companies.
“In particular, there was a sense of frustration with PS4 marketing in Japan some time ago, which then led to Japan not being involved in the PS5 promotion,” he said.
On the other hand, it must be admitted that pre-orders for the PS5 in Japan were a success. The demand for the PS5 there was very high and it quickly sold out.
Regardless of what Sony has focused on in determining the market, the PS5 will definitely be the platform that Japanese developers have chosen. This was proven through the game Final Fantasy XVI, which became one of the first games on the PS5.
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