Jakarta, CNBC Indonesia – In recent days, social media has gone viral with the solidarity campaign of fast food companies driven by Burger King.
Meme to inspire people to buy food from the restaurant, including asking customers to buy a rival restaurant, so that it can continue to operate and no layoffs are made by the company.
Through @ burgerking.id which is entitled “Order from McDonald’s (McD)”, the company asks people to order food from other outlets.
Not only McDonald’s, but also other competitors such as Flip Burger, Carl’s Jr, Wendy’s, J.co, Klenger Burger, KFC, CFC, Domino’s Pizza, Pizza Hut, and others to warteg (Tegal warung).
“It never occurred to us to ask you to do this, but any restaurant with a thousand employees needs your help right now.”
“If you want to help, still treat yourself to delicious food via delivery, takeaway, drive-thru. Enjoying the best choice of Whopper (burger), but ordering a Big Mac also doesn’t hurt,” wrote Burger King, uploaded earlier this week. .
After the meme circulated widely, Japanese food restaurant chain Gokana also posted the same thing on its Instagram page. Betawi cafes and Wendy’s, through the Instagram account, also enlivened this.
As is known, the Covid-19 pandemic has put pressure on the food and beverage sector, aka food and beverages (F&B). Even the opportunities for profit in the restaurant and fast food business are getting weaker as people’s purchasing power decreases due to the Covid-19 pandemic.
Many restaurants have been closed for a long time and even permanently because of the expense burden that is not balanced with turnover. This too is not a figment.
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