From November 3rd to 5th, decision-makers from marketing, agencies and media came together for the Munich Marketing Week, this time purely virtually. A varied program with lectures, more intimate sessions and speed dating opportunities ran from 1.30 p.m.
Each day had a thematic focus: the first day was about customer experience and customer centricity, on day two about new marketing technologies and on the final day about social media and social marketing.
Read, for example, why BSH Hausgeräte is using agile methods to achieve more customer centricity, why Porsche will soon also be represented on Tiktok and why the peloton community is more than a marketing gimmick:
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