Almost every company has automated at least some areas of marketing in recent years. HORIZONT looks at the advantages and introduces some tools.
Global competition, digitization and crises force companies to constantly adapt, to find and develop new business models, products and services. One trend has captured almost all industries in recent years: the automation of processes. Whether in production, finance or marketing. The new technologies helped to simplify processes and optimize them by processing standardized activities automatically. Marketing also benefits: Measures and campaigns can be planned and implemented more efficiently. Marketing automation ultimately saves time and money. In addition, it overcomes complexity that many companies can no longer manage manually. HORIZONT looks at the advantages of automated marketing and brings examples from the B –
