Danish bed warehouse becomes JYSK and relies on Grayling Austria

As a communications agency, Grayling Austria accompanied the rebranding process with a package of measures that ranged from classic press work to a pop-up showroom event for invited media and influencers.

Since October 1st, the furniture store Dänisches Bettenlager in Austria has been operating under the new JYSK brand. At the same time, the expert for sleeping and living is presenting a completely renewed store concept and product range in the popular Scandi style. After the successful launch, the collaboration with Grayling Austria is now being extended: The communications agency will continue to support the furnishing specialist for Scandinavian living flair in positioning the product for the next few months.

The agency from Siebensterngasse in Vienna developed a tailor-made communications package with video and content creation, influencer marketing and classic media work, thus ensuring a fresh new look for the traditional furniture store. The Grayling communications team around Managing Director Nicole Hall and Associate Director Julia Sommer is responsible for the overall concept and implementation.

Volker Ortlechner, Austria Manager JYSK explains: “We are already called JYSK in 49 countries around the world. A name change is absolutely right and important in Austria too – the Austrian market is ready for our Scandinavian flair. The team at Grayling Austria convinced us with a creative concept and great commitment and we are sure that we have found the right partner for our JYSK launch in Austria. “” As you make a bed, you lie down – and with JYSK we lie very well. We are allowed to support the JYSK team in bringing their Scandinavian spirit to Austria’s apartments, terraces and gardens. We are very pleased and great fun. The intensive examination of the topic even inspired us to do an interior make-over of our agency premises “, continues Grayling CEO Sigrid Krupica. –