Original title: 8 movies “Fighting” in the Spring Festival file with 100 main themes to be screened. Will the movie theaters delayed by the epidemic be okay this year?
Less than a month away from the Spring Festival, a theater in Loudi, HunanStore managerLi Wenfeng is “headache” buying goods for the Spring Festival.Last year’s Spring Festival stalls lost a lot of money for the goods in his hand, which made him this yearStock upBe extra cautious. “If you have less, I’m afraid that you won’t be enough, and if you have more, I’m afraid that you will close again because of the epidemic.”
In 2020, the film industry, which has been delayed for more than half a year by the epidemic, is looking forward to the stability of the new year.After the resumption of work, the film industry has recovered strongly, although in the worldmarketChina performed well, but the 20 billion yuan box office was less than one-third of 2019.Chinese filmThere is still a need for a more prosperous “blood back” in 2021.
According to the 2021 theater movie previewreport“(Hereinafter referred to as the “Report”), there will be about 262 movies waiting to be launched in theaters in 2021, of which 242 are domestic films, accounting for 92.37%.
Source: “Theatrical film forward report in 2021”
Can the film industry usher in spring in 2021?
Crowded Spring Festival stall
Eight films have announced that they have been squeezed into the Spring Festival stalls, and they seem to have enough strength to grab back the 2020 Spring Festival stalls that were delayed by the epidemic.
There are many choices for the audience this year-3 films that withdrew from the Spring Festival last year and will fight again this year: “Detective Chinatown 3”, “Emergency Rescue”, “Bear Infested Wild Continent”, 2 fantasy movies: “Samurai God” Order” “Assassination of Novelists”, 2 comedies: “Crowds”, “Hello, Li Huanying”, and 1 cartoon: “New God List: Nezha Reborn”. Relaxed entertainment, intense excitement, strong storytelling is still the mainstream of the Spring Festival movie.
List of Chinese New Year Movies “Want to Watch” (Data source: Maoyan Professional Edition, as of 12:00 on January 17)
After the National Day stalls, the film market is quite weak: the imported blockbuster films that have supported the “Post National Day stalls” in previous years are absent this year.Main forceThe film’s performance did not meet expectations, and the re-released film had limited contribution to the overall box office. The impact of the epidemic and the incomplete recovery of the market have made the “schedule superstition” more prominent. Large-scale productions are particularly eager for the blessing of popular schedules on the box office.
According to Sun Jiashan, an associate researcher at the Chinese Academy of Arts, the hot box office of the Spring Festival stalls can bring about a strong “siphon effect” of the schedules. From the previous years, apart from the Spring Festival stalls, no other schedules have formed what they should have as a stable schedule. The box office agglomeration effect.
To the theaterboss, Especially for small theaters, the Spring Festival has always been the most important time for the sinking market, and the “small town youths” who return home are the main ones to watch movies.group. In 2019, the Spring Festival stalls accounted for 9.7% of the annual box office. In the fourth-tier cities, this proportion can reach more than 30%.
Li Wenfeng said: “The movie theaters in our county rely on winter and summer vacations to do business. When college students go home during the holidays, business will be better.”
Source: Maoyan Professional Edition “2019 Spring Festival File Data Insight”
But how many movies can the Spring Festival stalls hold? Judging from the overall situation of the previous two years, nearly 80% of the box office during the Spring Festival holiday was divided among the top three top films.
For a year, “Detective Chinatown 3” has been dominating the “Want to See” list for a long time. As of January 16, the number of people “Want to See” in Maoyan has exceeded 3.8 million, which is higher than the second place “Hello, Li Huanying” 3000000. It is estimated that the Spring Festival this year will still be a situation where the strong will be strong.
The spread of epidemics in various places has also cast a shadow on the Spring Festival stalls. The non-returning policy promulgated by 29 provinces, autonomous regions and municipalities may also change the distribution of people watching the Spring Festival stalls. “Everyone in the circle is sweating.” Said Gary, the screenwriter of “Eight Hundred” and “King Kong River”.
Main theme
The special film genre “main theme” has become the most solid box office guarantee in 2020. Among the top ten movies at the box office in 2020, there are 5 main theme movies (“Yabai”, “My Hometown and Me”, “King Kong River”, “Winning Championship” and “Emergency Rescue”).
From “My Motherland and Me” to “My Hometown and Me”,industryThe upgraded main theme movie, inbusinessFilms and comedies go further and further on the road. In 2021, the important historical node of the 100th anniversary of the founding of the party, coupled with the response to anti-epidemic, poverty alleviation and other era tasks, the main theme film that integrates the industry’s first-line resources may also carry the banner.
“Report” shows that according to incompletestatisticsIn 2021, there have been nearly a hundred major commercial blockbusters that are being prepared or will be released soon. The most concerned ones are “Changjin Lake” (Chen Kaige), which tells about the anti-US aggression and aid Korea, and “Chinese Doctor” which continues the production team of “Captain of China” ( Liu Weiqiang), “1921” (Huang Jianxin), the most authentic centennial gift film for the founding of the party, and “Chinese Ping Pong” (Deng Chao, Yu Baimei) which tells another story about national sports.
However, after experiencing the intensive “bombing” of the main theme movies in the past two years, the audience has become accustomed to the narrative mode of the new main theme commercial films. In the face of possible aesthetic fatigue, can the main theme movie still bring market growth?
Sun Jiashan believes that compared with the “American theme” represented by Hollywood movies, my country’s current theme movies only complete “basic actions” in the field of traditional commercial films.
Grey analysis, policy support, plus the relative theme of the movieInsuranceFeatures that make many moviesthe companyAre also actively choosing such movies. From the creator’s point of view, “no matter whattheme, The story and characters are all done, but there is still a possibility of breakthroughs. “
In 2021, many main theme movies will still take place on the battlefield, such as “Nagajin Lake”, “Sniper (the coldest gun)” and “Dongji Island”. After experiencing the “Eight Hundred” and “King Kong River”, what kind of story can the domestic war movies tell?
Grey believes that domestically produced war-themed movies are already very close to the international level, whether it is on-site shooting or post-production special effects. In terms of content, in addition to praising the bravery of our soldiers, “the deep exploration of human nature and reflection on war may be a direction for everyone to explore in the future.”
The unstoppable “hospital transfer”
Forced to touch the Internet, “囧Mom” fired the first shot of filmmakers saving themselves during the epidemic.At the beginning of the epidemic, it was almost the only viewing demandExport, The network platform has played a role in replacing the theater chain.
Hollywood has also followed this trend. On April 10, 2020, Universal Pictures announced the release of “Tangling 2”stream media, This move triggered opposition from the theater AMC, who angrily announced that it would no longer show Universal Pictures films. However, the launch of “Mulan” temporarily brought the battle between Universal Pictures and AMC to an end. The film was allowed to be broadcast on the platform 17 days after it was released in theaters. Previously, the window period was 75 to 90 days.
By the end of 2020, the window period has been further shortened, and Warner Bros. announced that all 17 new films planned to be released in 2021 will adopt the mode of simultaneous online and offline release.
In China, more and more movies choose to be broadcast on video platforms, monolithic pay-on-demand,memberThe discounted PVOD (high-end pay-on-demand) model has become the mainstream. In 2020, nearly 20 movies will be rebroadcasted by theaters, including special effects blockbusters such as “Zhengtu”, as well as small and medium-sized films such as “We Never Give Up” and “Spring Tide”costThe genre films and art films produced have basically achieved smallaims。
However, with the exception of “囧Mo”, which caused a huge controversy at the beginning of the year, there has been no phenomenon-level “in-house transfer” movie in 2020. In 2021 when theater screenings return to normal, will there be new changes in the dispute between streaming media and theaters?
Sun Jiashan believes that the online release of “囧Mom” is more like “a commercial marketing attempt after measuring the input-output ratio”. It is highly accidental and online premieres of movies will not become the norm in my country.
“The status and sense of ritual of the cinema are still irreplaceable to some extent.” Gray believes that for films with high requirements for visual effects such as war films and sci-fi films, the viewing experience provided by the cinema is irreplaceable. of.
Industry insiders believe that the battle between streaming media and cinema is almost the general trend, and the epidemic has only accelerated this process. “The really valuable discussion lies in paying close attention to how the movie movesthe InternetThe era completes its own re-evolution. “Sun Jiashan said.
For small- and medium-cost movies, the trend of “moving from hospital to network” may be a good thing. “Theaters are becoming more and more a venue for head-movies. For small and medium cost movies that may become’cannon fodder’, they can be transferred to the Internet in time. I think it is a kind of protection for them, and also for the vast youngStart a businessProvide more opportunities. “Grey said.
IQIYIMovie centerGeneral managerSong Jia once told the media that cinema chains and the Internet are not in competition. The broadcast effect of “Spring Tide” exceeded expectations and was nominated for the Golden Rooster Award.Amazon“Manchester by the Sea” produced by the film industrysell“The Member” won an Oscar, and it may become a possibility to support the online broadcast of small and medium-cost films and avoid blockbuster films.
(Article source: Baguo Finance)
(Editor in charge: DF062)
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