The NFL continues to expand its horizons. The American football league announced the largest number of games outside of USA in its history by 2025, with a total of eight meetings.
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The commissioner of the NFL, Roger Goodellconfirmed the return of games in Germany, Brazil and Mexico City, in addition to a possible debut in Ireland.
This initiative, which duplicates the four international matches held in previous years, was approved in 2024 with the aim of expanding the global reach of the NFL.
The proposal was unanimously supported by the team owners, who see in these meetings an opportunity to connect with new audiences and strengthen the American football market outside of USA.
We are committed to growing the game on a global scale and leveraging the league’s flexibility to create new experiences
said Roger Goodell.
Dolphins vs Bears en Madrid
One of the most anticipated events on this international tour is the match that will be held at the Santiago Bernabéu Stadium in Madrid between the Miami Dolphins and the Chicago Bearson October 4, 2025.
This will be the first match of the NFL in Spanish territory and is expected to generate an economic impact of approximately 80.1 million euros in the Spanish capital, consolidating the potential of the NFL in the European market.
Since its first international foray in 2016 with a match in Mexico City, the NFL has expanded its borders year after year. In 2022, Germany was the first European country to host a league match.
Millionaire profits in Germany
The cities of Frankfurt y Munich They hosted these games, with positive results: the visit to Munich generated 70.2 million euros in income, with an average spending by fans that exceeded the average of other tourists by 108 euros.
In addition to attracting new fans, international growth allows franchises to strengthen their presence in global markets, as part of the company’s international markets program. NFL.
Today, 25 teams in the league operate in 19 markets, allowing them to market their brands and connect directly with fans in those territories.
With the sale of audiovisual rights as the main source of income, the NFL It closed 2023 with a record figure of 13 billion dollars.
This push towards internationalization not only strengthens the teams’ brand, but also places the NFL as one of the sports leagues with the greatest global projection.
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