Ruppert Bodmeier shows approaches why innovation is essential in order to survive successfully in the market. We go into what should be taken into account in the innovation process, discuss which mistakes are often made and how the innovations are correctly evaluated. Ruppert Bodmeier is the founder and managing director of disrooptive.com, the platform for disruptive innovations. With over 15 years of professional experience in digital innovation, he is one of the leading experts in Germany. Among other things, Ruppert Bodmeier worked as Director Business Development at dgroup. The dgroup is Europe’s largest consultancy for digital transformation, with a unique combination of strategy consulting and digital agency. Since spring 2018, Ruppert Bodmeier has been self-employed with Disrooptive, an innovation lab for digital products and services. – What exactly is the problem we want to solve? – Who do we know from other industries who has already solved such a problem? – What distinguishes these solutions? – What do we think we will achieve if we crack the problem. – How could it look adapted with us? – How could the solution look realistically in a usage concept in detail? – Which market trend does it contribute to? – What is the business case behind it? – What are the three KPIs by which we want to measure success? Recommended books: “Nonconformists” by Adam Grant “Das Unendliche Spiel” by Simon Sinek “How to turn down a billion dollars” by Billy Gallagher “David and Goliath” by Malcolm Gladwell “Zero to one” by Peter Thiel
The secrets, experiences and observations of successful advertisers. Digitization has fundamentally changed the world for all advertisers. In the race for the customers of the future, the field of “winners and losers” diverges very widely. In the Digital Forward Marketing Transformation Podcast, we get to the bottom of the strategies, tactics and measures of successful advertisers. Produced by Podstars by OMR.
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