– Short videos increase brand awareness and have high viral potential
– AI tools simplify video production and save time and resources
– UGC and influencer marketing promote trust and expand reach
In 2024, seven key trends will dominate video marketing that companies should leverage to expand their reach and increase customer loyalty.
1. User-generated Content (UGC): Companies encourage their customers to create their own videos promoting products or services. This authentic content builds trust and positively influences purchasing decisions.
2. Influencer-Marketing: By collaborating with influencers, brands can present their products to a wider and new audience. This strategy builds consumer trust, similar to UGC.
3. Kurzvideos: Platforms like TikTok and Instagram Reels are popularizing short videos that can quickly grab attention and go viral. These short clips increase brand awareness and reach large audiences in a short period of time.
4. AI automation: Artificial intelligence makes video production easier by automating processes such as scripting, voiceovers, and video editing. This saves time and resources and makes video production accessible even to less experienced users.
5. Video-Compliance: As video production becomes easier, it becomes more important to ensure that all videos comply with company guidelines and are legally sound. This protects the brand and avoids potential legal issues.
6. Livestreaming: Real-time broadcasts allow brands to interact directly with their audience and build an authentic connection. Livestreams provide a platform for direct communication and increase customer loyalty.
7. Hybrid and virtual events: These events combine physical and digital elements to achieve greater reach, providing a cost-effective way to reach global audiences and maximize event attendance.
