7 Online Marketing Trends to Follow in 2023

Topics and trends change from year to year. While TikTok and YouTube Shorts went through the roof last year, it’s now artificial intelligence. But also many other exciting topics that have existed in recent years or that have come up completely new will become an online marketing trend this year. Here are seven trends that will accompany you in 2023.

Online Marketing Trend 1: Social SEO

Many people are not yet aware that social media such as Instagram or TikTok are also used as search engines. With this knowledge, it makes sense to optimize the posts and contributions according to certain SEO criteria. This means that everyone can do something to ensure that the posts are played well. The criteria are similar to the previously known criteria, because there are already SEO criteria on YouTube or sites like Amazon to play posts better.

Online Marketing Trend 2: Social Recruiting

Social recruiting is an important topic when it comes to finding new employees in new ways. For example, you can display recruiting ads on social media for a defined target group. Since many people engage in social media in their free time, they receive the ads in their free time. On the other hand, videos with CTAs can also link to the career website or directly to the application. Agencies and recruiters are also starting to advertise their jobs as post. The range of social recruiting is huge and the possibilities are almost endless. In order to win new employees in the War of Talents, however, they are also needed.

Online Marketing Trend 3: Artificial Intelligence is still artificial and less intelligent

AI has had a huge boom since the beginning of the year. With the launch of ChatGPT, the right momentum started with tools, chatbots and artificial intelligence. Every major tech company has now started working with AI and developed something of their own. The tools and AIs are functional, but currently more “artificial” than intelligent. Because until now, people have been sitting in front of the PC and helping the AI, which only copies information from the Internet. So far, hardly any AI has generated information independently. So we are not yet at the point where an AI can take over a job immediately. However, the tools developed so far are useful and support the work. There are tools for many areas of online marketing that are developing faster and faster and can take over work faster.

Online Marketing Trend 4: SEO and ChatGPT

Chatbots and AI integrated into search engines could fundamentally change web traffic. Blog posts can be written faster with chatbots and article structures and content can be upgraded. But if an AI, like the Bing AI, is a direct part of the search engine, there can also be a risk that the AI ​​will pull the information directly from your article and compile it for the users, so that they no longer go to the website at all. This means that a large part of the interaction is lost, which can no longer be made up for by SEO. Also, ChatGPT’s overproduction of posts is unlikely to result in better numbers, but rather in the bottom of the site. Because with an AI, it also remains questionable how unique the content will be, with which the website content differs from others.

There are currently no effects on product information, as AIs are still partially issuing incorrect information. In addition, an AI cannot represent an experience correctly. They come from the customers themselves, although there are also fakes. Therefore, it always depends on the content of the website whether there will be SEO problems. How the whole traffic will change will become apparent in the near future.

Online Marketing Trend 5: Social Media Ads

Ads have been a topic for years, they too are and will remain important. Because it is not the type of switching that changes, but the content and presentation differ from platform to platform. Without ads, companies leave their money behind, which is why not placing ads is not a solution either. But especially with social media ads, the ads should be adapted to the platform. On LinkedIn, photo and video ads can be displayed specifically for recruiting or simply those that represent the company. With TikTok only ads in video format work, with Instagram again photos. With Facebook, a completely different target group is reached than with TikTok. Basically, the receptivity of the user is also changing. The ads must be crisp and understandable in a few seconds, otherwise people will continue to click. Due to the dynamics of social media, the topic always remains relevant.

Online Marketing Trend 6: LinkedIn

LinkedIn isn’t really that new, but it’s only recently been used extensively. It seems like there is a new awakening of the platform. Many companies are now also moving on this platform. But the posts there are different than for other social networks. The target group is also different. In order to increase the reach and to intensify the network, it is advisable to work with LinkedIn.

Online Marketing Trend 7: Email marketing is and will remain important

E-mails are far from out. Virtually everyone has at least one email address. Many communicate primarily on a professional basis via e-mails. And many people use e-mails to find out about things. Therefore, email marketing is still a good idea. In this way, companies can usually reach many times more people than via social media. Various tools can be used to automate email marketing almost completely, allowing you to achieve a lot with little effort.

Conclusion on online marketing trends

There are innovations for many areas of online marketing that are intended to make life easier. Some of these are aimed at individual platforms, some at the entire industry. Even if you as an online marketer or entrepreneur cannot always implement everything at once, you should still deal with these trends. Because without the trends you can hardly reach users and customers.

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