Adaptability, continuous learning, and creativity are some of the most overlapping skills for marketers.
The last few months strongly marked by the coronavirus pandemic have resulted in a process of constant reinvention and learning for marketing and advertising professionals.
During this time, the industry has suffered a severe blow that has caused numerous changes both in consumer behavior and within companies. Due, professionals have had to use their adaptability like never before.
But what more skills will marketers need to continue to overcome the challenges of this age and navigate a post-pandemic world?
Next, we review the 7 skills that every marketer must develop and what does it collect Adweek, starting with the mother of them all:
- Adaptability
Agility has become an indispensable requirement to successfully overcome the myriad challenges that the pandemic has brought. Agencies, brands and organizations increasingly need agile professionals, capable of learning how new platforms work, adopting a new approach or work environment and interacting with the public in times of crisis. - Cultural relevance
Taking into account consumer demand for entertainment, brands should take advantage of culturally relevant moments to launch their messages in the right place and time. - Communication in crisis
Knowing how to handle a crisis situation both online and offline has become a fundamental skill for professionals. “Training, education and support for professionals are essential for mental health and professional well-being. Actions speak louder than words, and understanding how you respond and react to a crisis is as important (or more) than how you prepare for a crisis ”, they point out from the middle. - Community management
Communities are the foundation for creating an environment for learning, growth, and leadership. The key is not only to join together to support other people related to a specific brand, but also to join in relation to a certain topic to exchange ideas that favor growth. - Continuous learning
Constant learning and recycling is another “must” for professionals. Courses, workshops, webinars and all kinds of seminars will allow them to add knowledge to achieve their professional goals. - Creativity
Creativity is essential when bringing new stories and different perspectives to life to connect with your community. At this point, in Adweek they remember that Generation Z is one of the most creative audiences in history. This skill should be applied to all types of content that is developed under the brand’s umbrella, from a short video on social networks to more traditional content. This will build strong relationships and memorable experiences. - Empathy
Empathy has always been one of the essential skills for marketers, but its importance has been more than proven during the pandemic. Being aware of the good and bad times, creating actions to support our community and understanding that we are in this together will continue to be crucial in the industry.
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