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7 brands that are the “apple” of their niche


Hermann Miller

Is it worth spending more than a thousand euros for a chair to work? You may not think it, but many of the world’s leading consulting firms have their offices filled with this brand of chairs. The idea here is clear: a working person comfortably may perform more and will give up fewer times due to some trauma problem.

On the other hand, Hermann Miller does not neglect the drawing. His catalog is a show of shapes and colors that enters through the eyes. Just like when you go to Apple’s website and start annoying the colors of the new iPhone.

Dyson

dyson v15.jpg

James Dyson is something like the Steve Jobs of vacuum cleaners. An entrepreneur who went out of his way to develop his idea portable cyclone vacuum cleaner. Nobody wanted to do it for him and they said he was crazy to try. The parallel with Jobs and HP is unique.

Dyson is currently the best vacuum cleaner brand in the world, but with a difference. Their prices may seem absurd, but products like the Dyson V15 Detect Absolute work spectacularly. The build quality is so high and the details so precise that it is easy to forget that you have spent more than 600 euros on a vacuum cleaner. With the hair dryer, Dyson also showed its quality, making the Supersonic almost as coveted as the iPhone.

Nintendo

Nintendo Switch Oled

Nintendo also has its points in common with the company led by Tim Cook. Their ecosystems They are designed to be completely Locked down. The consoles and the games they distribute are also thought out in detail. They even show up quite experimental technologies to enhance the gaming experience. Nintendo and Apple are conceptually not as far apart as it seems at first glance.

In terms of price, Nintendo can offer you a console that is not as powerful as the competition, even at a similar price. But … what difference does it make? The Nintendo client looks for a Experience that no other brand can offer. What you do with the Switch to play Mario, Zelda or Pokémon basically makes a similar reasoning to buying a MacBook Pro just to be able to work with macOS.

I’m

An elegant brand, with very selected products and with a great manufacturing quality behind it. Sonos is a brand that has drunk enough from Apple to get to where you are now.

As with those in Cupertino, Sonos doesn’t have the most open system in the world. However, customers continue to choose this brand for its integration, quality and how advanced they are in the field of multi-room sound.

LEGO

There are many types of construction games, but none lego quality. The Danish toy company has worked very well over the years to offer a durable and strong product that can be perfectly passed down from generation to generation.

LEGOs are made to last, are backwards compatible and have that prestige that white brands don’t have. Every child knows how to differentiate a real LEGO from an imitation.

Analog

Analogue is dedicated to the marketing of time machines, that is retro console which can send you back to those unforgettable moments of childhood.

Similar products do not have low prices, but they all surprise with their philosophy of Marco and for him drawing. Analogue markets consoles with a high degree of aesthetics, quality hardware and durable materials.

There are many brands that compete in the market for retro consoles with modern hardware, but here Analogue differs from the competition in one fundamental point: analogues can only be used original cartridges. No backup or ROM downloaded from the internet. If Apple made retro consoles, they definitely would.

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