66% of marketers have strengthened their ethical messages, according to the report published by We are Social in which the agency identified five trends in 2024 regarding social networks.
For example, the Think Forward report reveals that 59% of marketers took risks last year, such as collaborating with an atypical or divisive creator, or producing content likely to provoke negative reactions. Of these, 98% saw positive or neutral results.
We Are Social, illustrates this trend with the example of H&M which collaborates with Charlie XCX, for a collection celebrating the chaotic spirit of rave culture and the indie sleaze aesthetic of the 2000s.
The report deciphers that the new generation of social media users prioritize sustainability over ostentatious spending, and offers a counter-narrative. Why have 66% of marketers strengthened their ethical messages? This trend called intentional consumerism includes the phenomenon known as #deinfluencing which would have led to a rise in content, advocating the idea of cherishing what we already have, rather than submitting to the pressure to buy everything, underlines We Are Social.
**Given the rise of “intentional consumerism” and “deinfluencing”, what strategies can brands use to authentically connect with consumers who are increasingly skeptical of traditional advertising methods?**
## World Today News: Decoding the Future of Marketing in a Changing Social Landscape
**Welcome to World Today News!** Today, we’re exploring the fascinating shifts within the social media landscape with two very special guests: **[Guest 1 Name],** a renowned marketing strategist known for their innovative approach, and **[Guest 2 Name],** a leading social media researcher with a keen eye on emerging trends.
The recent “Think Forward” report by We Are Social has truly shaken things up, revealing a significant shift in marketing strategies for 2024. We’ll be diving deep into these trends, analyzing their impact, and discussing what they mean for brands and consumers alike.
**Section 1: The Ethics Revolution**
* **[Host]:** The report states that a whopping 66% of marketers have strengthened their ethical messaging. What are your thoughts on this widespread shift? What factors might be driving this change?
* **[Host, to Guest 1]:** As a strategist, have you observed this trend amongst your clients? How are brands adapting their messaging to reflect these evolving ethical concerns?
* **[Host, to Guest 2]:** Your research focuses on social behavior. Do you see this prioritization of ethics as a genuine change in consumer values or a strategic move by brands? How can we differentiate between genuine commitment and performative ethics?
**
Section 2: The Rise of Intentional Consumerism**
* **[Host]:** The article highlights the phenomenon of “intentional consumerism” and connects it to the “deinfluencing” trend. Can you both elaborate on this concept?
* **[Host, to Guest 1]:** How can brands effectively tap into this shift towards conscious consumption without seeming disingenuous?
* **[Host, to Guest 2]:** What are the long-term implications of “intentionally consumerism”? Will it fundamentally change the relationship between brands and consumers?
**Section 3: Taking Risks for Rewards**
* **[Host]:** We see the report also mentions that 59% of marketers are taking more risks, collaborating with unconventional creators, and even venturing into potentially controversial content. What motivates this willingness to challenge the status quo?
* **[Host, to Guest 1]:** Does this appetite for risk signify a departure from traditional marketing safety nets? What are the potential pitfalls marketers need to be aware of?
* **[Host, to Guest 2]:** Is this experimentative approach sustainable in the long run? Could it alienate certain segments of the audience? What’s your outlook on the future of risk-taking in marketing?
**Section 4: The Future of Social Engagement**
* **[Host]:** Based on the insights from the “Think Forward” report, what do you both see as the defining characteristics of successful social media engagement in the coming year?
* **[Host, to both Guests]:**
What advice would you give to brands struggling to adapt to these rapid changes? How can they navigate this new landscape authentically and build lasting connections with their audiences?
**Concluding Remarks**
* **[Host]:** This has been a fascinating discussion! Thank you to both our guests for sharing their expertise and insights. We hope this conversation has shed light on the exciting future of marketing in an increasingly complex social media world.
To our viewers, we encourage you to continue exploring these important topics and share your thoughts in the comments below. Don’t forget to subscribe to World Today News for more in-depth analysis of the trends shaping our world.
