The Covid-19 crisis has good for the French economy. According to a study published on Thursday, December 3, 2020 by Opinion Way for the Insign agency, 64% of French people believe they have increased their consumption of tricolor products. They are even ready to devote more budget to it.
Relocation, production artisanal, preservation of employment… concerns increased by the health crisis. To shed light on the craze of “consume French”, Opinion Way conducted a survey * for agency Insign. Published on Thursday, December 3, 2020, it shows in particular that 61% of the French say buy as often as possible made in France (MIF), since the start of the epidemic, and 64% have increased their consumption of tricolor products.
Raise your budget for the French economy
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67% of French people would even be ready to payer plus cher a burger where the ingredients are entirely of French origin. This observation can also be applied to ready-to-wear, where the French can add up to 7 euros extra for the purchase of a Mif t-shirt. The study also projects a continuity of this trend In the coming months.
On the side of the supporters of the cause, they are 96% to consider buy at least as much than before the pandemic of French articles, or even more. The products concerned are divers, food and drink (94%), hygiene and beauty (89%), clothes and shoes (87%). Note that this last category has increased by 11 points since last June.
Consume Mif online
The e-commerce hexagonal Also weighs in the balance, because 65% of the French pay attention to buying on French sites such as Rue du Commerce, Cdiscount or Fnac. Increased during the crisis, the digitization of small tradespeople allowed the French to have online access to their local shops. This appeal of e-commerce can be explained by two major reasons: 28% of respondents want interact if necessary with a service after-sales localized in France and 25% of them want to support brands original french.
Buying tricolor remains a vector from preservation of tissue economic national in a period of entrepreneurial uncertainty. The French have understood this well, it is for economic reasons that 80% of them choose the Mif, followed by the quality and the freshness some products. “We are seeing a dramatic change. Five years ago, the quality and freshness of French products were the primary reason for consuming French “, says Eric Bonnet, associate director at Insign agency.
A fuzzy labeling
The labeling is losing ground in customer confidence, mainly due to incomprehension. For example, the designation “Origine France Garantie” means made in France for 52% of French people, designed from raw materials of French origin for 47% and is imagined in France for only 19% of the surveyed panel.
Only the label “100% French product” does almost unanimity. For 70% of respondents, it brings together steps keys the manufacture of a product, that is to say: the design, production and assembly with products of French origin. While waiting for the end of the crisis, the Mif is gaining in followers and could be vector ofeconomic expansion, provided clarifier to labeling.
*Methodology : This study was carried out on a sample of 1,019 French people aged 18 and over, representative of the French population. Interviews were conducted between the October 5 and 12, 2020.
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