Group M recommends 6 ways to survive the business, suggesting marketers should accelerate expanding sales channels Shoot ads to clearly target target groups. Make the most of data Prepare a backup plan Monitor the situation in real time
On January 23, 2021, the reporter reported. The resurgence of COVID-19 in December 2020, although it has not halt economic activity, it still affects the broader business outlook.
Recently, Group M (Thailand) Co., Ltd., Thailand’s leading media agency group. Introduce marketers to 6 ways to survive the COVID-19 crisis With details as follows
1. Accelerate the expansion of online distribution channels to suit the business. During the epidemic, 89% of consumers spend more time shopping online. Also for survival Many industries have established their own online marketplace. As a result, the overall e-commerce industry in 2020 has increased 35%.
This lesson learned from the first wave of COVID-19 has made Thai consumers very accustomed to online shopping, so it is an opportunity for businesses that have already built an online distribution eco system for themselves to invest more. up To build on effective lead generation
Nowadays, marketers should look for new sales channels such as online marketplaces. That meet the needs of the product Including finding partners that can expand channels to reach new groups of customers or may use social commerce. In collaboration with influencers to generate sales
2. Increase investment in channels that reach specific target groups. Consumers are now consuming more content on multiple platforms. Therefore, purchasing media platform by platform does not respond to reaching consumers and generate interest in a timely manner.
However, marketers should invest in communicating with the target audience. It may use technology like Programmatic that AI analyzes data and shoots ads to target audiences with the same interests on different platforms. Which offers better and more cost-effective results than a stand-alone platform.
3. Data Driven Use strategies that guarantee results. Businesses have lessons learned from the last outbreak. And turn to online platforms more This created fierce competition to separate customers on each platform. The fundamentals of Data Driven Marketing are competitions on who are better at Data Driven and are not limited to advertising campaigns but promotions, Performance Marketing and Personalization. Including effective CRM to create opportunities to increase sales.
It is essential for brands and marketers to find partners with the ability to transform data into knowledge that can be advantageous in planning a sales strategy. Because many strategies can be chosen In terms of price, promotion, finding additional customers from a new platform Big brands can also take advantage of Outcome guaranteed media.
4.Brands must never stop creating brand awareness.Even the competition on price promotion will increase, but big brands must not reduce their investment in media to create recognition Which is an opportunity to reach consumers continuously Including increasing confidence and trust in the long term It also reduces the likelihood of being hijacked by competitors in the price competition. And more intense promotion
For new brands This is a great opportunity to reach home consumers and have more time to receive media, especially offline media like television. Or choosing to use Influencer Marketing to create recognition Including having the opportunity to generate more sales as well
5. Follow the situation in real time from the government sector Rapidly monitoring the situation will enable marketers to adapt and generate opportunities arising from changing consumer behavior more quickly.
6. Always have a plan to accommodate unexpected events. There should be a backup plan in case of an emergency. Including flexible work Can be adjusted according to the situation that arises immediately
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