Is the salon afraid of online sales or large groups such as Van Mossel? “There is no reason for that,” says Goddoy, “the salon is and remains the only chance to compare all 60 brands and then you make your decision. People may order their Polestar or Tesla online, but they literally like to come and see those cars first to feel in the lounge.” Both brands will therefore be present at Heysel.
Large groups such as Van Mossel, which are now growing strongly, are actually a symptom of the low margins in the concession network. Individual garage owners can barely survive. Meanwhile, there are already large conglomerates of concessions. And today comes the next step: Belgian or international groups that take over those conglomerates again and offer several brands in one store or on one platform. In addition to Van Mossel, there are also, for example, the American PENSKE corporation and the German EMIL FREY, the so-called large car retailers. Sometimes they buy up concessions but keep them per brand.
