6 out of 10 will celebrate the national holidays with friends and family: Kantar

Mexico City., This September 15, 6 out of 10 Mexicans will celebrate the national holidays with friends and family, and will enjoy Mexican snacks and food, while 4 out of 10 will go further and organize a Mexican night, according to a study by the market consulting firm Kantar.

“For some Mexicans, celebrating doesn’t just mean enjoying snacks: 47 percent will watch the event on television, while 23 percent will go to the Zócalo in their town,” he said.

According to the latest study on Mexican national holidays, tomorrow, September 16, 21 percent of people plan to watch the military-civic parade in person, while 50 percent will enjoy it from the comfort of their home on television.

Regarding food, tamales, pambazos, street snacks (corn on the cob, churros and chicharrones) and chile en nogada are on the list of dishes for dinner on September 15, said Kantar, but “definitely pozole, with 82 percent preference among Mexicans, is the most consumed food during the independence celebrations.”

“But it’s not all about food. Mexicans accompany their food and celebration with at least three drinks: soft drinks and beers are the most common options on Mexican tables, and flavored water is part of this top three.

“On the other hand, only 44 percent of Mexicans consume alcoholic beverages such as Tequila, Mezcal and Pulque,” ​​said Kantar.

He added that promotions and discounts during the independence celebrations are preferred by Mexicans; 27 percent appreciate that brands make commemorative packaging while 26 percent like that companies carry out activities in public places.

“In an environment where celebrating national holidays is important to Mexicans, it becomes important for them that brands celebrate Mexicanness in their advertising by showing what they are most proud of about the country, what connects them as Mexicans. For example, brands should highlight the natural beauty of their regions and towns, show the gastronomic richness and portray the country’s festivities, folklore and cultural richness, and they should definitely use Mexican music,” concluded Pedro López, brand director of Kantar Mexico.