Friday, September 3, 2021 (rezonodwes.com)) – On August 30, 2021, the World 5G Convention Forum on Accelerating and Empowering the New Development of Media Convergence was held in Yizhuang, Beijing.
This forum is co-sponsored by Science and Technology Daily and China International Publishing Group. Representatives from the media, academia and industry at home and abroad gathered to discuss how 5G technology is accelerating the new development of media convergence by presenting new cases and predicting of new trends.
Du Zhanyuan, chairman of China International Publishing Group, said 5G technology should be used to improve international communication capability. He offered four suggestions. First, the sharing of 5G technology should be actively encouraged in order to improve the common well-being. Second, the application of technology should be accelerated at several levels. Third, the mechanisms compatible with the development of media convergence must be put in place. Fourth, achievements in science and technology should be fully utilized to enhance the capacity of international communication.
Li Ping, a member of the Chinese Communist Party (CPC) at the Ministry of Science and Technology and chairman of Science and Technology Daily, pointed out that media convergence is essentially and inevitably a result of the development of science and technology. Mainstream media is expected to deeply integrate traditional media and new media, create a media convergence community, and provide industry standards for future development.
According to Li Ping, the Science and Technology Daily paid close attention to the development of 5G technology and expressed Chinese views on the world stage. Today, international opinions on issues like virus scanning and digital security are complicated. In the face of interrelated situations between the known and the unknown, new mainstream media reinforced by emerging technologies are necessary to maintain a correct stance and a clear mind in international communication. It will become a topic of the day to which everyone will have to think deeply and respond actively.
During the opening speech, the guests discussed a range of topics concerning future scientific research. For example, where will the combination of media and new technologies lead the media industry? How does the media play an important role in promoting the implementation of emerging strategic technologies?
Zheng Bo, deputy editor of the Economic Daily, said that in the era of 5G, the mainstream media should correct public opinion using new technologies without ever getting lost. It is very important to stick to the right political stance and the media values orientation. Great effort should be made in in-depth reporting to reflect the different perspectives of the media and amplify the current tone in public communications.
Gao Jie, chief reporter, Center of New Media, Xinhua News Agency, presented the use of 5G technology in the field of media convergence, demonstrating the perfect combination of virtual space and real world by using media content to inspire people’s enthusiasm for public affairs.
How do you make the news smart, lower the live edit threshold, and achieve fast and efficient production of video content? Zhang Shenyuan, product manager of the People’s Daily New Media Center, showed that the overall plan must be well designed for advanced technology to support media convergence through the example of live editing tools.
Zhang Shilea, managing director and editor-in-chief of CGTN Digital, said the impact of 5G and artificial intelligence on mainstream journalism should not be ignored and the press should take the lead in adopting the new technologies and accelerate media convergence.
Regarding promoting media convergence through 5G technology, Zhang Baoan, party committee member and technical director of Great Wall New Media Group, said technical staff and relevant platforms should take the lead. initiative to develop media convergence. This includes internal convergence within a journalistic institute, deep convergence between journalism and public affairs, and internal convergence between newspaper industries.
Cui Baoguo, professor at the School of Journalism and Communication at Tsinghua University, focused on the relationship between media convergence and the development of the digital economy. “The development of the digital economy can provide the strong technical support and industrial guarantee needed to build a multi-media communication system. Media convergence can encourage the development of the digital economy. They promote and complement each other. The leading role of the digital economy should be fully played to promote the transformation of traditional media, ”he said.
Ding Gangyi, party committee secretary of the School of Computing and leader of the discipline of advanced digital performance at Beijing Institute of Technology, revealed the new changes brought about by digital simulation technology through artistic performance as part of the centenary celebrations of the founding of the CCP.
Liu Xiaolin, Head of Audience Development and Distribution Services, PR Newswire APAC, presented media streaming under the influence of 5G technology. He believes that video content has taken up most of the users’ time in a day and that 5G technology is rebuilding the way people interact with the world.
Vasily Pushkov, director of international cooperation, Sputnik News Agency and Radio, informed the international community that the development of diverse immersive content will be accelerated in the era of 5G.
Industry participants also discussed their views on the impact of 5G technology on the development of media convergence. Mr. Gao Peng, senior director of Audio and Video Industry Development in Huawei’s Strategy Department, said the number of online video users in China increased by 126 million in March 2020, compared to the end of 2018, or 94.1% of all Internet users. We can learn that the video market is full of potential.
According to Chen Lei, senior marketing director of Qualcomm, 5G has not only changed the media ecosystem, but has also accelerated media convergence. Tu Jiashun, NFV / SDN Senior Scientist and ZTE Corporation Technology Spokesperson, highlighted the challenges faced by traditional media and proposed a solution for converging technology and media. Wang Qiong, Managing Director of E-Government and Livelihood Industry of the WeCom Team at Tencent’s WeChat Group, shared the cases of digital products in the 5G era and his benchmark for media development in the to come up.
Xu Zhilong, editor of Science and Technology Daily, who chaired the forum, shared his perspective on the relationship between 5G technology and media development. First, 5G has transformed media development from theory to practice, and other fundamental changes will occur. Second, 5G technology offers enormous potential for development. Its current application is only the tip of the iceberg, and there are other areas to explore. Third, the empowerment that 5G technology offers to the development of media convergence is both direct and indirect. More attention should be paid to indirect empowerment. Going forward, the question of how 5G promotes the development of media convergence is a very important topic that deserves further discussion.
