The latest data from Beacon shows that as of 5:15 pm on October 22, the movie box office in 2023 has reached 48.75 billion yuan.
Many theater chain practitioners told a reporter from Securities Daily that the prime time period after the National Day is basically over, and the big time period is generally a key node for the annual box office. Not surprisingly, it will be difficult for this year’s movie box office to surpass 2019’s results, but it should not be a big problem to exceed 50 billion yuan.
The reporter combed through the weekend box office data from September to the present and found that the box office revenue on weekends outside of the big schedule has basically remained in the range of 200 million to 300 million yuan. The box office from October 21 to October 22 also exceeded 200 million yuan. Overall, the weekend box office Box office growth was even.
According to incomplete statistics from reporters, there are currently 51 new films scheduled to be released. On October 27 alone, 10 new films were released at once, and the competition is still fierce.
Overall, the 51 films to be released are of various genres, including comedy, suspense, action, romance, animation, etc., as well as sequels to Marvel’s classic IP. From the perspective of investors, there are many listed companies behind these films such as China Film, Alibaba Pictures, iQiyi, and Huayi Brothers; and from the perspective of market expectations, the action movie “Stealth” leads the way with more than 250,000 people who want to watch it. , “Stealth” is produced by 5 companies including Stupid Kids Film and Alibaba Pictures.
From this point of view, in the remaining two months of this year, there are still opportunities for high-box office movies to be born. A brokerage analyst told reporters that it is a high probability event that the total domestic movie box office will hit 50 billion yuan this year, and a full recovery is expected next year. This year’s box office performance comes from the strong support of domestic films. In terms of genres, domestic films have entered a golden age where a hundred flowers bloom. There are excellent works in many genres such as plot, romance, suspense, science fiction, etc., which means that word-of-mouth and box office are increasing simultaneously. Judging from the current film list, it is expected that the movie market will continue to be hot next year.
So far, the top ten box office rankings this year are all occupied by domestic films. The highest-grossing overseas movie, “Fast and Furious 10,” ranked 11th. Among the remaining 51 movies, “Captain Marvel 2” is only one overseas masterpiece, and its popularity is far lower than that of domestic movies.
According to the box office list compiled by Beacon Data from 2014 to 2019, this year is the first time that there are no overseas films in the top ten of the box office list under the normalization of the market.
Gao Dongxu, founder and chief analyst of China Entertainment Think Tank, told reporters: “There are many reasons why domestic films will gain momentum in 2023, including the recovery of the domestic market, audience recognition of domestic films, excellent scripts and production, diversification types and styles, the continuous improvement of the marketing level of domestic films and the misaligned competition with overseas blockbusters, etc. However, the improvement of technology and content is still the main reason.”
From a technical point of view, “The Wandering Earth 2”, which ranks second in the annual box office list, is hailed as a benchmark for domestic science fiction movies. About 95% of the visual effects production is completed by domestic teams; The third, fourth and sixth ones on the list, “All or Nothing”, “She Disappeared” and “In the Octagon” all focus on popular social topics and focus on the lives of little people.
“On the one hand, domestic films are gradually rising. Films are in line with international standards in terms of technology and shooting, and they are occupying an increasingly important position in the market. On the other hand, the quality of domestic films has been improved, and many films that seemed niche in the past have The subject matter has now entered the public eye, and the down-to-earth plot has resonated with the audience.” Gao Dongxu said.
(Source of article: Securities Daily)
Source of article: Securities Daily
Author of the article: Li Haoyue
Original title: 51 new films are scheduled to be released, and the annual movie box office is expected to exceed 50 billion yuan
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