On the 11th, near the Starfield COEX Mall Byeolmadang Library in Samseong-dong, Gangnam-gu, Seoul, Korea’s first Percent Arabica Coffee (% coffee) store (Photo Source: Shinsegae property)– Japan’s representative coffee brand ‘% Arabica’ made its first landing in Korea during the Chuseok holidays.
According to related industries on the 12th, Percent Arabica entered the Starfield COEX Mall, a shopping mall complex operated by Shinsegae Group, on the 11th and started business.
Founded by Kenneth Shoji, who grew up in Tokyo, Japan, Percent Arabica is a global coffee chain that currently operates 124 stores in 18 countries around the world.
Among domestic consumers, the percentage shape of the Arabica logo (%) is reminiscent of “Eung”, hence it is called “Eung Coffee”. It is so popular that it is selected as a must-visit café when traveling to Japan, Hong Kong, Singapore and Thailand.
In particular, the variety of types of milk such as Kyoto latte, Spanish latte, dacha latte and matcha latte make it a “Holy Land Latte”.
The price is 5,500 won for a 355 ml Americano and 6,500 won for a latte.
Compared to Starbucks’ Americano (4,500 won) and Latte Coffee (5,500), which have the same capacity, Percent Arabica Coffee is 1,000 won and 1,500 won more expensive, respectively.
Consumers did not hesitate at the “Open Run”, where there were already lines before 9, when the shop also opened during the Chuseok holidays to taste the percentage of Arabica, introduced for the first time in Korea.
A Shinsegae Property official said, “Percent Arabica is famous for making coffee with a custom espresso machine using the highest quality coffee beans such as Ethiopian grade G1.”
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