Thursday 3 November 2022, 500 drones ont has invaded the skies of New York for a large commercial operation. An impressive sight for celebrates 10 years of Candy Crush.
500 drones in the skies of New York
If 500 drones found themselves flying in the New York sky at the same time, it is thanks to the British company Digital King Entertainment. For celebrate 10 years of the famous game, the company decided to form the Candy Crush Saga logo in the sky of the American city. Initially, Candy Crush’s marketing director talked about ” turn the sky into the biggest screen on the planet “. If on the surface the event appeared to be a great success, it is also highly controversial.
In fact, some consider it a form of visual pollution and they were particularly virulent towards the organizers of this show. New York State Senator Brad Hoylman has been quite radical on the matter. He thinks ” that it is outrageous to spoil our city skyline for private purposes. It is offensive to New Yorkers, our local laws, public safety and wildlife. ».
Actually, the company behind the event had to evade the laws to successfully organize this event. Usually, New York City doesn’t allow drones to fly over the city. That’s why the 500 drones crossed the Hudson River, which marks the border between New York and New Jersey. The company got a special dispensation fly drones at Liberty State Park, not far from the Statue of Liberty.
In other news: Hundreds of drones used New York skyline as billboard as ‘Candy Crush’ team celebrated smartphone game’s 10th anniversary pic.twitter.com/89hUoFs5pw
— Reuters (@Reuters) November 4, 2022
In June 2022, the NBA had already called this company to organize a drone show. However, the associations for the defense of the planet have insisted on remembering that ” the Hudson River is a migration route for birds from Canada ». Selon Dustin Partridge « luckily it was dark. To arrive like this without thinking about the impacts on the environment and on the birds that will fly in the same airspace as these drones is surprising ».
However, drones are more and more in the sky. In Belgium, for example, drones will do it transport medical samples in 2024. In the US Amazon has planned to launch its drone delivery service by the end of 2022 in California : « consumers will be able to choose from thousands of products. They will be dropped by a drone in their garden or on their doorstep ».
