“5 Tips to Maximize Your Digital Marketing Strategy with Facebook Stories”

Facebook Stories works similarly to Instagram or LinkedIn Stories, allowing users to post “quick and short” content that disappears after 24 hours. The main objective is to provide a publication channel for content that “expires” and thus satisfy needs that “non-perishable” content does not satisfy.

Some tips for creating content for Facebook Stories that is attractive and generates more engagement.

Facebook Stories, with more than 500 million people using them every day according to Facebook, are a good way to grab the user’s attention, since it is a content that is quickly consumed and performs very well on the mobile phones. Also, they have a lot customization options, since it is possible to add text, emojis and many other things. Plus, being such an easy-to-consume content allows it to generate a lot of engagement with users.

Here we offer five tips for getting the most out of Facebook Stories in your digital marketing strategy:

-Offers: Facebook Stories are a great showcase for posting temporary offers. For example, if a 24-hour deal is created to celebrate an anniversary or brand milestone, it should be posted to stories so users can engage.

-Products and services: Stories are also a good space for showcasing new products and services. By being able to add emojis, text and tags, it is possible to create a “new” or “new” tag, which will catch users’ attention.

– User Generated Content: This type of content usually works very well, because the audience is confronted with self-created content, which can be more reliable. Therefore, it is possible to use user-generated content about the company’s products and services.

– Add links and buttons: The Facebook audience is one of the oldest, so it’s important to add links and buttons to Stories to make it easier to connect and drive conversions. In addition, the buttons attract a lot of attention from users less accustomed to social networks.

-Surveys: Polls are a type of content that generates a lot of engagement, since everyone likes to share their opinion on a subject. It’s one of the most common ways to conduct marketing research to determine what type of content works best. In this sense, for example, if a book or an educational video is going to be launched, a poll can be used in a Story to ask what are the topics that interest the public the most.