This is also the Ronaldo effect. Much more than an incredible sportsman, Cristiano Ronaldo is also and above all his own brand, and an incredible machine for creating likes. The most followed human being on the Instagram social network, the first and only one to have more than 500 million subscribers on the platform, the Portuguese has brought his unrivaled digital celebrity to his new club.
When announcing the signing of Cristiano Ronaldo this Friday, December 30 in a joint publication between the official account of the club and that of the player, the Al-Nassr club only had a little over 830,000 “followers”. The account’s follower count could visibly increase, gaining several dozen followers per minute. An effect that obviously made itself felt on all the club’s social platforms, but to a lesser extent than one’s Instagram account. This Sunday it had a turnover of 5.7 million, an increase of almost 600%.
Before being demoted in the rankings by posts of a World Cup-winning Messi, one of which became the most liked in Instagram history, Cristiano Ronaldo was in excellent positions in the top 10 posts the most liked photos on the entire platform.
It is on his behalf that the photo, taken from a campaign with Louis Vuitton, in which we see him playing chess against Leo Messi had achieved the best scores. To this day, the Portuguese still has three of the ten most “liked” photos on Instagram. An indicator like any other of the impact that this transfer to Saudi Arabia will have in the small world of football.
