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The health contingency has imposed all kinds of challenges to which we have to remain vigilant.
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Today more than ever guidelines are defined from which the operation of a marketing strategy becomes critical.
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Marketing is one of the key activities for the development of brands and for its departments specialized in this activity, as well as agencies.
The marketing It is one of the key activities for the development of brands and for its departments specialized in this activity, as well as agencies that have their strength in it, this week at least 5 events occurred that remind us how important it is to be attentive to the context.
Today more than ever the formula of the right moment with the right message and the right channel is critical for companies, so it is super necessary to be more than attentive to the trends that are presented in the market, since the ability to a brand to transcend in the market.
What happened this week in marketing?
Burger King’s strategy that got out of control
Un tweet the Burger King In the United Kingdom, it has sought to attract the attention of consumers and has succeeded, only that the strategy type “clickbait” with which it was sought to promote the tweet has turned out badly.
The CM of the brand has warned in a statement without objection, that “women belong to the kitchen”, as part of an analysis in which he assures that there continues to be a gender gap in the restaurant industry and that if they wanted to combat that statement was supposed to work.
The CM’s strategy has been to generate controversy with the title of its message, however the strategy has failed because the commemoration of Women’s Day deserves the greatest respect and sensitivity, due to the terrible delays that arise in this matter.
The CM’s publication has sought to be amended by the brand, ensuring that it will grant scholarships to company workers to pursue a culinary career, as part of a strategy that has no waste and, on the contrary, reminds us of how important the company has become. communication in the market and how important it is to have content prepared that is sensitive to the context.
HBO launches cheap streaming version with advertising
HBO Max seems to be starting to anticipate an upcoming trend and in terms of price at least, it has just announced an adjustment that could be the salvation for its service.
In recent days, in the context of a press conference, Jason Kilar, CEO of WarnerMedia, assured that HBO Max will have a cheaper subscription, which could arrive during the second half of the year, as indicated by The Wrap.
This new proposal would reach the market as a version in which advertising is included, a measure with which it seeks to compensate for the decrease in price.
As a justification for this new proposal, Kilar assured that he will bet on a cheaper subscription since “most of the people on this planet are not rich.”
Netflix recuerda a Blockbuster
What seems like a joke will be an important reference in the entertainment market and a reminder that today brands are innovating more and more and doing it with great effort, especially with original content such as “The Last Blockbuster.”
Netflix will premiere at the end of the month the documentary that tells the story of the last Blockbuster opened, after the famous movie rental chain fell apart due to the popularity of streaming led by Netflix.
Netflix is today the largest benchmark in this industry, with competitors such as Amazon Prime and Disney Plus betting on this category where the production of original content is the proposal with which their businesses manage to stand out in the market.
The story will focus on interviews with great followers of the brand, as well as with employees and businessmen who will give testimony to one of the greatest references of nostalgia that there is today.
Emirates’ sentencing of its employees
Emirates, which is one of the most powerful airlines in the world, has given its employees a sentence: get vaccinated against C0VID-I9 or pay for tests to be able to board their flights.
The vaccination process of employees of large companies has become a great subject of analysis, with all kinds of cases and with Emirates, the airline has made the decision that employees who are not inoculated pay for their tests.
The sentence occurs at a time of great operational activity, such as certifying that all people who board a flight demonstrate with tests that they are not positive for C0VID-I9 or requesting that they wear their face masks among other health protocols.
This new standard has been revealed by Reuters, which has had access to an internal email where it is noted that as of March 15, workers who are not vaccinated will have to pay for the test against C0VID-I9.
A bad action in the middle of a pandemic
Smart Fit has become the common complaint of hundreds of users on social networks, who accuse the brand of wanting to overcome the pandemic with unexpected charges.
One of the latest cases that has joined this collective complaint is the actor Cesar Ramos, who through his Instagram account revealed that after going to cancel his membership at the Smart Fit branch in the Roma neighborhood, he became aware of the brand’s irregularities against its users.
Ramos confessed that after months without service, he began to train outdoors, so he went to make a claim for the current month that had been charged since the brand assured that it would freeze the charges
The actor said he was surprised because he discovered that he was not only charged for the current month, but also previous months such as January and December.
“Smart Fit you are defrauding people, you are stealing money,” said the micro-influencer with more than 10,000 followers on his account.
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