In 2022, the market value of Apple jumped at levels of $ 3 trillion, before its decline, but Morgan Stanley believes that the stock is eligible for a rise with a value that exceeds levels of $ 4 trillion.
And the American bank said in a note on Friday, March 3, that the stock is eligible to rise by about 53% from its current levels.
The bank set a target price for Apple’s share at $180, which constitutes an increase of about 23.4% from Thursday’s close, with an opportunity to rise further to $230.
The report highlighted incentives that could push the iPhone maker’s share price to significant gains, noting that investors do not appreciate these factors.
Those catalysts include accelerating services growth, recovery of pent-up demand, new product launches, record profit margins, and the potential launch of the Apple Subscriptions Program.
The bank indicated that the launch of an Apple subscription service related to its devices could open a trillion-dollar market for the company and support the share price to about $230.
As for the challenges facing the company in the short term, they are weak consumer spending trends on electronics, economic challenges, foreign exchange headwinds, and a lack of iPhone production.
